Tono de Marca

aspirational yet accessible

Valores de Marca

• •Passion for the Sport
• •Affordability
• •Authenticity & Quality
• •Customer-Centricity

Mejores Prácticas

• •Always Blend Aspiration with Affordability: Never just be "cheap" or just "premium." Frame every message through this dual lens. Use words that evoke the magic of the sport ("legacy," "passion," "on the pitch") alongside words that convey value ("affordable," "smart price," "free shipping").
• •Use "Futbol" Deliberately: Continue using "futbol" on the website and in targeted communications to connect with the connoisseur audience. Use "soccer/futbol" on broader platforms like the Instagram bio to capture a wider search audience while still signaling your core identity.
• •Keep it Fan-to-Fan: Write copy as if you are a knowledgeable fan talking to a fellow enthusiast. Ask questions in your copy ("Who’s ready for the Champions League nights?"). Share excitement for new kit releases. This builds community and trust.
• •Let the Product Details Shine: Your copy should complement your high-quality visuals. Point out specific features shown in the photos/videos—the heat-sealed crest on a player version, the specific pattern in the fabric, the authentic tags. This proves quality and justifies the purchase.
• •Maintain a Direct & Helpful Voice: In all customer interactions—DMs, comments, emails—be direct, friendly, and to the point. Avoid corporate jargon. A simple "We've got that in stock, just sent you a DM!" is more on-brand than a formal, lengthy response. This reinforces the perception of an accessible, human-run shop.

Percepción Social

A niche, fan-driven alternative focused on value, countering potential skepticism with transparency and high-quality imagery, perceived as a specialized, no-frills online shop for passionate soccer fans.

Ejemplos de Copy

• •The Theatre of Dreams, now in your closet. The official 24/25 Man United Home Player Version jersey has arrived. All the details you love, at a price you'll appreciate even more. Feel the passion. Wear the legacy. Available now with free shipping. #futbol #manchesterunited #jersey #underthelights
• •Whether you're chanting from the stands at the Bernabéu or watching from home, wear your pride with the official 24/25 Real Madrid Away Jersey. This player-version kit features the same athletic fit and advanced moisture-wicking technology trusted by the pros on the pitch. It’s more than a jersey; it’s a declaration. Get yours and join the sea of Madridistas worldwide.
• •Your Favorite Team's New Kit, Without the Sticker Shock ⚽
• •That pro-level feel or the classic comfortable fit? Both are available now. Which version are you choosing for game day?
• •Stop Overpaying for Your Passion. At Under the Lights Fútbol Shop, we believe every fan deserves to wear their team's colors proudly. That's why we offer authentic and player-version jerseys at prices that make sense. Free shipping on all orders. Shop the passion, not the price tag.