Tono de Marca

Aspirational and Energetic

Valores de Marca

• •Performance
• •Goal Achievement
• •Community
• •Accessibility

Mejores Prácticas

• •Use Action-Oriented Language: Start headlines and calls-to-action with strong verbs (e.g., "Achieve," "Boost," "Crush," "Transform"). This aligns with the energetic and motivational tone of the brand.
• •Speak the Language of the Goal: Frame product benefits around the specific goals of the audience (e.g., "Increase Muscle," "Enhance Recovery"). This shows a clear understanding of customer needs.
• •Maintain an Aspirational Tone: Use words like "greatness," "goals," and "journey" to inspire and motivate. The copy should empower the customer, making them feel like the hero of their own fitness story.
• •Be Direct and Confident: Avoid passive or uncertain language. State what the products do with confidence, for example, "This powerful formula offers a perfect combination of key ingredients..."
• •Leverage Community and Social Proof: Incorporate user-generated content, testimonials, and influencer shout-outs into marketing copy to build trust and reinforce the brand's community-focused perception.

Percepción Social

Trusted within the Fitness Community

Ejemplos de Copy

• •Your 5 AM alarm just met its match. Our XB-Preworkout is the fuel you need to crush your goals before the sun comes up. Ready to transform your workout? #AchieveYourGoals #UltraPureSupps
• •Don't just burn calories, incinerate them. Our thermogenic formula is engineered to support your fat loss journey by maximizing every bead of sweat. Your goal is our mission. [Shop Now] #BurnFat #FitnessJourney
• •RECOVER. REBUILD. REPEAT. Our ISO Protein is more than just a shake —it's the essential building block for the muscle you're working hard to earn. Give your body the best. #Protein #MuscleDevelopment
• •You guys always ask how I keep my energy up for every single session. *[holds up product]* This right here is my secret weapon. The pump is real, the focus is insane. Don't just take my word for it, try it. Use my code for a discount! #GymTok #PreWorkout
• •Subject: Greatness Is Earned. You bring the dedication. You put in the work. You show up every day. Our job is to make sure your effort pays off. Explore our specialized supplements and find exactly what you need to hit your next PR. #GreatnessBeginsWithAGoal