Tono de Marca

Sentimental and Heartfelt (Emotional, Caring, Celebratory, Appreciative, Gentle)

Valores de Marca

• •Connection
• •Personalization
• •Sentimentality
• •Thoughtfulness

Mejores Prácticas

• •Lead with Emotion, Support with Product: Always start with the feeling or the memory ("Remember that night?", "Celebrate your bond"). The product is the solution to preserving that emotion, not the other way around.
• •Use Storytelling Language: Frame every piece of copy as a small story. Use words like "moment," "journey," "story," "chapter," and "memory." Ask questions that prompt customers to think about their own stories.
• •Focus on the "Why," Not Just the "What": The "what" is a custom lamp. The "why" is to make a grandparent smile, to celebrate a first anniversary, or to remember a beloved pet. Your copy should live in the "why."
• •Maintain a Soft, Gentle Voice: Avoid urgent, loud, or aggressive marketing language ("HURRY!", "SALE ENDS NOW!"). Instead, use softer calls to action like "Create your moment," "Design your gift," or "Share your love." This builds trust and aligns with the sentimental nature of the products.
• •Incorporate User-Generated Content (UGC) Authentically: When using customer photos or stories, let their authentic emotions be the centerpiece. Your copy should simply provide context and gratitude (e.g., "Thank you for sharing this beautiful moment with us..."). This reinforces the brand's core value of genuine connection.

Percepción Social

The general perception of ulighted is that of a specialized provider of meaningful, personalized gifts. Positive Perception: Customers who have a good experience perceive the brand as a source of unique and deeply emotional presents that are difficult to find elsewhere, valuing the ability to create something one-of-a-kind. Negative Perception: A smaller segment of customers has a negative perception, driven by operational issues like prolonged shipping, unresponsive customer service, or quality control problems, suggesting that while the product idea is well-loved, execution and support can sometimes fall short, creating a perception of risk.

Ejemplos de Copy

• •Headline: The Night It All Began, Held In Your Hands. Body: Some nights are more than just a date on a calendar. They're the start of everything. Capture the stars from that first kiss, that whispered 'I love you,' that moment you knew. Our custom star maps are more than a gift; they're a promise remembered. Design your moment. CTA: Create Your Star Map
• •Headline: Love You to the Moon and Back—And We Can Prove It. Body: Bring your favorite memory to light. Engraved with your photo and your words, our moon lamp glows with the warmth of a moment you'll never forget. Perfect for your nightstand, a nursery, or anywhere you need a soft reminder of your special connection. It's not just a lamp; it's a beacon of your love. CTA: Personalize Your Lamp
• •Subject: An Anniversary Gift as Unique as Your Story. Body: Another year of memories, laughter, and love deserves more than a generic gift. This year, give a piece of your shared history. From the coordinates of where you met to a photo that still makes you smile, create a gift that says, 'I remember everything.' CTA: Find the Perfect Gift
• •Caption: We just love seeing your memories come to life! ✨ Look at this beautiful moment captured by @[username]. A reminder of a day, a person, a feeling that changed everything. What memory would you put on your ulighted keychain? Share with us below! #ulighted #MakingMemories #PersonalizedGifts #LoveStory CTA: Tap to shop or share your story!
• •Headline: Is Your Memory Waiting? Body: You started creating a special gift—a moment captured just for them. Don't let that beautiful thought get away. Complete your order and give a gift that will be cherished for a lifetime. We've saved your design for you. CTA: Finish Your Creation