Tono de Marca

friendly, playful, and relatable

Valores de Marca

• •Community and Connection
• •Individuality and Self-Expression
• •Joy and Passion
• •Customer Appreciation

Mejores Prácticas

• •Embrace Fan Language: Continue using slang, inside jokes, and terminology common within the pop culture and fan communities the brand serves. This builds an immediate connection with the target audience.
• •Maintain a Playful and Humorous Voice: Keep the copy light, funny, and self-aware. The 'Ugh' in the brand name itself suggests a relatable, slightly dramatic, and humorous tone that should be reflected in the writing.
• •Lead with Passion: Whether it's an email, a product description, or a social media post, the genuine excitement and love for the featured artists and trends should be evident.
• •Keep it Personal: Continue to tell the story of the brand being a one-person, passion-driven project. This fosters a sense of connection and authenticity that larger retailers can't replicate.
• •Encourage Interaction: Pose questions in captions and posts that invite fellow fans to share their own opinions and 'hyperfixations,' reinforcing the community aspect of the brand.

Percepción Social

charming and reliable small business that caters specifically to their interests; seen as being "for fans, by a fan"

Ejemplos de Copy

• •Admit it, you've practiced their monologue in the mirror. Now you can stick their face on your laptop. No judgment here. #JustFanThings
• •You asked (and begged, and slid into our DMs). The [Product Name] stickers are FINALLY back. Get 'em before they're gone again!
• •Your water bottle is looking a little bare. Let's fix that. All stickers are 20% off for a limited time. Ugh, you're welcome.
• •Sending this little bundle of joy off to its new home! Hope it makes you say, 'UGH, I'm OBSESSED!' when it arrives!
• •New hyperfixation just dropped. Introducing the [Collection Name] series. For when you need everyone to know who you're currently obsessed with.