Tono de Marca

Enthusiastic, Modern, and Accessible

Valores de Marca

• •Innovation
• •Safety & Reliability
• •Fun

Mejores Prácticas

• •Lead with Verbs, Focus on Action: Start sentences with strong, active verbs to create a sense of energy and excitement. Instead of "This scooter is capable of high speeds," write "Reach speeds of up to 25 km/h." This reflects the brand's enthusiastic and modern tone.
• •Balance "Tech" with "Fun": While it's important to mention key specs like motor wattage and battery life, always connect them back to a tangible benefit or feeling. For example, "The 36V 4.4Ah battery gives you a 25 km range, so your adventures can last all day long." This marries the modern/tech value with the core value of fun.
• •Use Inclusive and Encouraging Language: Employ words like "Your," "You," and "Join us" to make the audience feel part of a community. Phrases like "Unlock your city" or "Discover your path" empower the customer and align with the accessible and enthusiastic tone.
• •Create a "Key Messaging" Document: Develop a central document that lists core brand values (Innovation, Safety, Fun) and approved messaging points. For every product, define its key benefit in the Uboard voice. This ensures that whether a copywriter is writing for social media, the website, or an ad, the core message remains consistent.
• •Engage with the Community in the Brand Voice: When responding to comments and reviews on social media and forums (both positive and negative), maintain the brand's tone. Be helpful and professional, but also retain the enthusiastic and modern voice. This shows that the brand personality is authentic and consistent across all points of contact.

Percepción Social

Uboard India is seen as a pioneering, homegrown brand for personal electric mobility, particularly hoverboards, with a significant base of satisfied customers. However, it also faces criticism regarding inconsistent post-sale customer service and product longevity issues.

Ejemplos de Copy

• •Your City, Your Rules. Skip the traffic jams and expensive fuel. The Uboard X7 Electric Scooter is your key to unlocking the city. Lightweight, zippy, and foldable, it's the ultimate partner for your daily commute and weekend adventures. Go electric. Go anywhere. #UboardIndia #ElectricScooter #UrbanMobility #GoElectric #CityLife
• •The Weekend is Calling. Are You Ready to Explore? Don't let distance hold you back. The Uboard Pathfinder E-Bike is built for Indian terrain, giving you the power to tackle hills and discover new trails with ease. It's more than a bike; it's your ticket to adventure. Click to learn more and get 10% off your first ride! #UboardEBike #AdventureAwaits #ElectricBike #ExploreIndia
• •Warning: May Cause Extreme Fun. Bring the thrill of the track to your driveway. With the Uboard 3-Wheel Drifter, you can spin, slide, and glide like a pro. Perfect for kids and kids-at-heart, it's the ultimate electric ride-on for endless entertainment. #UboardDrifter #ElectricRideOn #FunUnleashed
• •Uboard® Official Store | E-Scooters & Hoverboards. India's #1 Hoverboard Brand. Free Shipping & 1-Year Warranty. Shop Electric Scooters, E-Bikes & Drifters. Use Code WELCOME10 for 10% Off Now!
• •Upgrade Your Commute and Help the Planet. Hi [Name], ready for a smarter, cleaner way to travel? Uboard electric vehicles offer a fun, emission-free alternative to your daily drive. Feel the breeze, save on fuel, and join a community dedicated to modern mobility. Discover our full range and take the first step towards a greener journey.