Tono de Marca

personal, warm, and community-centric

Valores de Marca

• •Handmade Quality
• •Family and Motherhood
• •Community
• •Exclusivity and Occasion

Mejores Prácticas

• •Always Use a Personal Voice: Write as Kellie, the "momma behind the brand." Use "I" and "my" to maintain a personal connection.
• •Emphasize the Handmade Aspect: Regularly use words like "handmade," "crafted with love," and "stitched by me" to reinforce the brand's core value.
• •Foster a Sense of Community: Address your audience directly with terms like "mommas," "friends," and "VIPs." Ask questions to encourage engagement and make them feel part of the conversation.
• •Keep it Positive and Cheerful: The language should reflect the joy and innocence of childhood. Use upbeat and positive wording.
• •Create a Feeling of Exclusivity: Utilize phrases like "limited edition," "exclusive drop," and "just for our VIPs" to make your customers feel special and encourage timely purchases.

Percepción Social

overwhelmingly positive and supportive. The brand is perceived as a reliable source of high-quality, adorable children’s wear, with a loyal customer base feeling personally connected to the brand and its owner. There is no evidence of negative public perception.

Ejemplos de Copy

• •Sunshine and twirls! ☀️ Our new Summer Bloom collection is here to make those sunny days even brighter. Each piece is handmade with love by me, for your little one. Limited stock available, so grab your favorites before they’re gone! #TwistedHeartHandmade #HandmadeWithLove #SummerFashion
• •Hey VIP mommas! ✨ Get ready! Our exclusive Halloween pre-order is happening this Friday, just for you. Thank you for being such an amazing community! I can’t wait for you to see the spooky-cute new designs. Who’s excited?! 🎃 #TwistedHeartVIP #MommaMade #Halloween
• •It all started with a sewing machine and a dream for my little girl. Hi, I'm Kellie, the momma behind Twisted Heart Handmade. I believe in creating more than just clothes; I’m stitching memories. Welcome to our family. #HandmadeJourney #Mompreneur
• •The perfect party dress for your little star! Our ‘Confetti Pop’ frock is handcrafted from the softest cotton and features a full, twirl-worthy skirt. Because every day is a reason to celebrate. #KidsFashion #BirthdayOutfit #Handmade
• •A little something special just for you! ✨ As a thank you for being part of our Twisted Heart family, here’s a sneak peek at our upcoming holiday collection. Plus, enjoy 10% off your next order with code: MOMMAFRIEND. #CommunityLove #ShopSmall