Tono de Marca

Passionate, activist, and inclusive; direct, celebratory, urgent, and rebellious. It is both tough and tender, community-oriented, and unafraid to tackle political themes while highlighting personal stories.

Valores de Marca

• •Representation
• •Advocacy and Activism
• •Community
• •Authenticity
• •Artist Empowerment

Mejores Prácticas

• •Lead with the 'Why': Every piece of copy, from a tweet to a press release, should be infused with the core mission of representation and advocacy.
• •Use Activist Language: Employ strong, direct, and passionate language. Words like "fury," "unapologetic," "fierce," "community," and "solidarity" should be staples of the brand's vocabulary.
• •Amplify Artist Voices: Center the artists' stories and their own words whenever possible. Quote them, share their inspirations, and let their authentic voices shine through.
• •Be Explicitly Inclusive: Clearly state that all are welcome and that there is zero tolerance for discrimination. This builds trust and safety within the community.
• •Balance the Political with the Personal: While the label has a strong political identity, it's also important to share the personal, human stories behind the music—the joy, the heartbreak, the creativity. This creates a multi-dimensional and relatable brand.

Percepción Social

Perceived as a vital and necessary force in the independent music scene, a genuine advocate for its artists, and a tastemaker in the queer punk scene. It is respected for its clear-throated mission and dedication to fostering a safe and empowering community.

Ejemplos de Copy

• •Sound on. Voices up. The Trans Agenda is here. Chinese Medicine’s new single 'Gospel' is a furious, necessary anthem against hypocrisy and for radical self-love. This isn’t just music; it’s a movement. Streaming everywhere now. #TwinFangRecords #QueerCore #TransIsBeautiful #Punk
• •This is our community. This is our stage. The Stolen Hearts Club Showcase is back. Join us for a night of loud, unapologetic, queer-powered punk with [Artist 1], [Artist 2], and [Artist 3]. This is more than a show; it's a gathering of the fierce and the loving. All are welcome. Allies are essential. No room for hate. Get your tickets now.
• •(Video montage of high-energy live shots, behind-the-scenes band moments) The road was loud, the crowds were family, and the message was clear. We exist. We are here. We will be heard. Thanks for screaming along. #LiveMusic #PunkRock #QueerMusic #TourLife #TwinFangRecords
• •Wear Your Values. Our new line of merch is here, featuring eco-friendly materials and designs that speak truth to power. Every purchase directly supports our artists and our mission to amplify queer and trans voices. Shop now and be part of the noise.
• •Subject: The Sound of Solidarity | New Music & Shows Hey [Name], In a world that tries to silence us, we get louder. This month, we're thrilled to bring you new music from Shiv and the Carvers that explores love and identity with raw honesty. Plus, don't miss our upcoming shows where we continue to build a community that is as fierce as it is inclusive. Your support makes it all possible. Let's keep fighting the good fight, one record at a time.