Tono de Marca

inspirational, passionate, and mindful

Valores de Marca

• •Sustainability
• •Ethical Production
• •Handmade & Small Quantities
• •Transparency
• •Community and Empowerment

Mejores Prácticas

• •Lead with purpose: Every piece of copy should reflect the brand's core values of sustainability and ethical production.
• •Use inspirational and empowering language: The tone should be uplifting and encouraging, inspiring consumers to join the 'green rising.'
• •Tell a story: Whether it's the story of an artisan or the journey of a recycled material, storytelling can create a deeper connection with the audience.
• •Be transparent and educational: Use the copy to inform consumers about the benefits of slow fashion and the brand's sustainable practices.
• •Foster a sense of community: Use inclusive language and encourage user-generated content to build a loyal following.

Percepción Social

Perceived as a niche and aspirational premium brand for environmentally conscious consumers. Its aesthetic, influenced by surf culture and bohemian lifestyle, appeals to a younger, well-traveled, and socially aware demographic valuing freedom, joy, and self-determination. The brand fosters a positive and loyal following through community engagement.

Ejemplos de Copy

• •Dive into the blue with a clear conscience. Our new ELLA Wraparound Bikini is made from recycled ocean plastic, because we believe in protecting the waves we play in. #TuluaVerde #SustainableSwimwear #JoinTheGreenRising
• •Tired of the fast fashion trade-off? At Tulua Verde, we create stylish, high-quality swimwear and jewelry that's kind to the planet and the people who make it. Shop our collection and wear your values. #EthicalFashion #SlowFashion #TuluaVerde
• •Our JADE Two Piece Surf Set isn't just designed for performance; it's a testament to our commitment to the ocean. Crafted from regenerated polyester and handmade in small batches, this set is as sustainable as it is stylish. Feel the freedom of the waves, knowing you're making a difference. #SurfInStyle #EcoFriendly #HandmadeWithLove
• •Meet the hands behind our handmade jewelry. In a small, family-run workshop in India, our talented artisans pour their hearts into every piece they create. By choosing Tulua Verde, you're not just buying a beautiful piece of jewelry; you're supporting a community and empowering a generation. #EthicalJewelry #EmpoweringArtisans #TheTuluaTribe
• •From beach to bar, our sustainable jewelry is designed for the modern adventurer. Watch how we style our favorite piece for a day of sun, salt, and good vibes. #SustainableStyle #JewelryForMermaids #TuluaVerde