Tono de Marca

Supportive, empathetic, and practical; clear, encouraging, and user-centric. The brand speaks like a knowledgeable friend, avoiding clinical jargon to build trust and community.

Valores de Marca

• •Advocacy and Support
• •Accessibility
• •Community-Centric
• •Practical Innovation
• •Sustainability

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use "we" and "you" to create a direct, personal connection. Acknowledge the challenges of the community you serve and position your products as helpful solutions.
• •Use Community-Specific Language: Incorporate terms and hashtags used by the community (e.g., "tubie," "G-tube," "spoonie"). This shows authenticity and signals that you are a part of the culture, not just selling to it.
• •Keep it Simple and Practical: Avoid complex medical or marketing language. The copy should be clear, direct, and focused on the practical benefits of the products. Explain how each item makes the user's life easier or more comfortable.
• •Foster Two-Way Conversation: Actively invite feedback, ask questions, and run polls in your copy. Use phrases like, "Let us know what you think," "What should we design next?" or "Share your story with us." This reinforces the brand's community-centric value.
• •Highlight Shared Values: Consistently weave your core values—accessibility, sustainability, and advocacy—into your messaging. Whether in an "About Us" story or a product description, reminding customers of what you stand for builds long-term loyalty and trust.

Percepción Social

Highly positive. Perceived as a vital and much-needed resource for the niche community, a supportive partner rather than just a retailer. The brand is seen as authentic, caring, and in touch with its audience, frequently praised for its products and personal customer service.

Ejemplos de Copy

• •Your daily routine, simplified. Our Medium Tube Feeding Backpack is designed with your feedback in mind—plenty of space for your supplies, comfortable for all-day wear, and made to give you one less thing to worry about. #TubiEssentials #TubieLife #FeedingTubeAwareness #MedicalSupplies
• •By Tubies, For Tubies. We create the essentials you need to live life more comfortably and confidently. Explore our collection of adaptive gear, designed with your journey in mind.
• •A little something to make your day easier ✨
• •(Video shows close-ups of new colorful medical tape designs) We heard you! You wanted more ways to express yourself, so we just dropped three new 'Trendy Tape' collections. Because your medical gear should be as unique as you are. Which one is your favorite? Let us know in the comments! #Tubie #GTube #MedicalTape #ChronicIllness
• •Tired of single-use waste? So were we. Our new reusable feeding bag is eco-friendly, easy to clean, and built to last. It’s a small change that makes a big difference for you and the planet. Made from durable, medical-grade silicone for your peace of mind.