Tono de Marca

Professional, Reassuring, and Community-Focused

Valores de Marca

• •Reliability
• •Support & Longevity
• •Problem-Solving
• •Transparency

Mejores Prácticas

• •Always Acknowledge the "Why": Every piece of copy, from a product description to a major announcement, should subtly echo the brand's origin story. Remind the audience that the company exists *because* of the community's needs after the Fisker bankruptcy. This reinforces the values of support and reliability.
• •Speak as a Partner, Not Just a Seller: Use inclusive language like "the Fisker community," "together," and "we" to maintain the community-focused tone. The customer is not just a transaction; they are a fellow member of a group the brand serves.
• •Be Clear and Direct, Avoid Hype: The brand's credibility comes from being a straightforward, reliable solution. Avoid typical marketing hype, exaggerated claims, or urgent "buy now" language. The copy should be professional, informative, and reassuring. The product's existence is the selling point.
• •Prioritize Information and Transparency: The primary goal of the copy should be to inform. Provide clear details on parts, stock levels, shipping times, and the sourcing process. This builds trust with a customer base that is anxious for reliable information. Use the FAQ page and product descriptions to be as thorough as possible.
• •Embrace the "Helper" Persona: Frame the brand's actions as acts of service. Instead of "We sell parts," use "We help owners keep their vehicles on the road." This positions the brand as a supportive entity, reinforcing its positive social perception and core values of support and problem-solving.

Percepción Social

The social perception of Tsunami Automotive Inc. within its niche community is extremely positive. They are viewed as heroes and saviors by Fisker Ocean owners. The bankruptcy of Fisker Inc. created a potential disaster for everyone who bought their vehicles, turning them into expensive "bricked" assets without a source for repair parts. Tsunami Automotive is perceived as the proactive, community-driven solution to this disaster. Forum comments show gratitude and relief, with owners eagerly placing orders and thankful for the company's existence. They are not seen as a typical auto parts company trying to maximize profit, but as a crucial support system born out of necessity.

Ejemplos de Copy

• •Headline: Keeping Your Fisker Ocean on the Road. Body: The journey doesn't end here. As the dedicated source for official Fisker Ocean parts, we're committed to providing the components you need with the reliability you deserve. Your vehicle has a future, and we're here to secure it.
• •Headline: Official Fisker Ocean Key Fob & NFC Bundle. Body: Regain full access and security. This bundle includes the improved Gen2 key fob with raised icons and two NFC key cards. All parts are official components, sourced to keep your Ocean fully functional. Order now to secure your set.
• •Headline: Born from Community, Driven by Necessity. Body: Tsunami Automotive was founded by members of the Fisker Owners Association in response to a crisis. Our mission is simple: to source, manage, and distribute official parts for the Fisker Ocean community. We are an independent corporation dedicated to ensuring every owner has access to what they need to maintain their vehicle for years to come.
• •Headline: New Inventory Update & Shipping Status. Body: Great news for the Fisker community! A new shipment of parts, including exterior door handle sets and charge port harnesses, has arrived at our warehouse and is now available on the site. We are working diligently to process all pre-orders. Thank you for your continued support and patience as we build a sustainable parts pipeline together.
• •Headline: What Part Do You Need Most? Body: We're constantly working to source the most critical components for the Fisker Ocean. Let us know in the comments what parts are at the top of your list! Your feedback helps us prioritize our search and better serve the entire community. #FiskerOcean #FiskerParts #EVRepair #TsunamiAutomotive