Tono de Marca

Empowering, Supportive, and Professional

Valores de Marca

• •Empowerment
• •Advocacy
• •Inclusion
• •Independence
• •Peer Support

Mejores Prácticas

• •Use Person-First Language: Always prioritize the person before the disability (e.g., "a person with a disability" instead of "a disabled person"). This reinforces the value of the individual.
• •Focus on Empowerment, Not Charity: Frame all communications around strength, capability, and self-determination. Avoid language that implies pity, helplessness, or dependency. The tone should be a partner in independence, not a caretaker.
• •Be Clear, Direct, and Accessible: Ensure all copy is easy to understand, avoiding jargon. This aligns with the value of accessibility, ensuring information is available to everyone, including those with cognitive or learning disabilities.
• •Highlight "By and For": Consistently emphasize that the organization is peer-led—run by and for people with disabilities. This is a unique and powerful aspect of the brand's identity and builds credibility and trust.
• •Maintain a Professional and Hopeful Tone: While acknowledging challenges, the overall tone should be positive and forward-looking. As a professional service provider, the brand must inspire confidence and trust through its messaging.

Percepción Social

Within its direct service area and among those familiar with disability services, True Colours is likely viewed as a vital community resource with a positive perception. For the general public, there is very low brand awareness, and the organization is perceived as a specialized service provider rather than a broad-based commercial brand.

Ejemplos de Copy

• •Your Life, Your Skills, Your Independence. Master daily tasks and build the future you want. Our Independent Living Skills Training is designed with you, for you. From budgeting to navigating transportation, gain the confidence to live life on your own terms. Join our next workshop.
• •Empower Ability. Build Community. Your donation directly supports peer-led programs and advocacy that remove barriers for people with disabilities in our community. Help us champion independence and ensure everyone has the tools to thrive. Give today.
• •Your Voice Matters. Make It Heard. We're fighting for better accessibility in public transportation. But we can't do it alone. Join our systems advocacy group and add your voice to the call for change. Together, we are powerful.
• •Your Partner in Independence. True Colours is a Center for Independent Living, run by and for people with disabilities. We're not here to fix you; we're here to support you as you build the life you choose. Explore our services to see how we can help.
• •You're Not Alone. Connect with Your Peers. There is strength in shared experience. Our peer support groups offer a safe, confidential space to connect with others who understand. Share challenges, celebrate successes, and learn from each other.