Tono de Marca

Aspirational & Direct

Valores de Marca

• •Variety
• •Accessibility
• •Inclusivity

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a simple document outlining the brand's personality. For example: "We are trendy and inclusive, not exclusive and high-fashion. We are encouraging, not demanding. We use emojis to add personality ✨, not to replace words."
• •Focus on a "One-Stop-Shop" Narrative: Lean into the brand's main value of variety. Use copy that frames this as a benefit—a curated emporium where a customer can build her entire look, from outfit to accessories, in one place.
• •Humanize the Brand: Move beyond just product-focused posts. Share style tips, user-generated content (once available), and behind-the-scenes glimpses (even if it's just the 'unboxing' of new inventory). This builds trust and community.
• •Emphasize Inclusivity in All Messaging: Integrate the message of size inclusivity across all marketing, not just in a single category. Use phrases like "Styles for every body," "Find your perfect fit," and showcase a diverse range of models whenever possible.
• •Maintain Consistency Across All Channels: Ensure the aspirational and direct tone is used everywhere, from the automated order confirmation emails and the customer service responses to the social media captions and website descriptions. This creates a cohesive and professional brand experience.

Percepción Social

Neutral & Undefined

Ejemplos de Copy

• •Your new favorite outfit has arrived. ✨ From city-strolling dresses to cozy loungewear, our latest collection has something for every moment. What will you conquer this week? #TrueBeauNYC #NYCFashion #OOTD
• •Style That Fits YOU. Discover our Curvy Collection.
• •True Style, Endless Options. Jewelry, Dresses, Activewear & More. Your complete look is waiting.
• •Engineered for your workout, designed for your life. Our Wide Strap Active Set moves with you from the gym to your weekend coffee run. Comfort and style, finally in one place.
• •The final touch to any look. Our unique selection of rings, necklaces, and bracelets are here to help you tell your style story. Shop jewelry and find your sparkle. #FashionJewelry #TrueBeau