Tono de Marca

Friendly, Approachable, Value-Oriented, Helpful/Problem-Solving, Occasionally Humorous/Playful

Valores de Marca

• •Customer Satisfaction
• •Value for Money
• •Product Quality
• •Good Customer Service
• •Convenience/Accessibility
• •Innovation/Uniqueness

Mejores Prácticas

• •Always Emphasize Value: Whether it's a discount, a unique find not available elsewhere easily, or a practical item at a good price, ensure the copy highlights what the customer gains for their money.
• •Keep it Friendly and Conversational: Use "you" and "your." Ask questions. Use contractions. Avoid overly formal or technical jargon unless absolutely necessary for a specific product. Phrases like "Let us put a Trolly Filler smile on your face" set a good baseline.
• •Inject Personality (with care): While the core message is value, don't be afraid to use light humor or playful language, especially on social media, similar to their meme usage. Ensure it aligns with the product and doesn't overshadow the value proposition.
• •Focus on the "Find": Highlight the excitement of discovering unique or "not on the high street" products. Use words that evoke curiosity and the joy of a good deal.
• •Maintain Consistency Across Channels: While the format might change (e.g., shorter copy for Twitter, more visual for Instagram), the core tone (friendly, value-driven, helpful) and values (customer satisfaction, quality, good prices) should remain consistent in all communications. Create a simple brand voice guide with keywords and example phrases.

Percepción Social

A discount e-commerce site for a broad range of novelty and everyday items. A place to find many items to fill up a shopping cart, possibly with impulse buys or bargains.

Ejemplos de Copy

• •Headline: Stop Scrolling, Start Smiling! Your Trolly is About to Get Happier (and Fuller!). Body: Why pay full price for awesome finds? At Trolly Filler, we pack your cart with unique goodies and everyday essentials at prices that’ll make your wallet sing. Discover something new today! #TrollyFiller #DiscountShopping #UniqueFinds
• •Headline: That "Add to Cart" Feeling Without the Guilt! 😉 Body: Get your hands on the coolest gadgets, funkiest home decor, and must-have essentials! Trolly Filler brings you "not on the high street" treasures at prices that are *actually* affordable. Fill your trolly, fill your happiness! #ValueForMoney #OnlineDeals #HappyShopping
• •Headline: Warning: May Cause Spontaneous "Ooh, I Need That!" Moments. Body: From quirky gifts to clever solutions, Trolly Filler is your go-to for items that spark joy (and don't break the bank!). We believe in excellent products, excellent prices, and putting a smile on your face. What will you discover? #GadgetGoals #HomeHacks #TreatYourself
• •Headline: Your One-Stop Shop for... Well, Almost Everything! (At Great Prices, Obviously). Body: Tired of searching multiple sites? Trolly Filler offers a mega selection of unique and everyday items. Quality goods, speedy delivery, and prices that make you click "buy now" with confidence. Let's fill that trolly! #GlobalMegaStore #DiscountFinds #ShopSmart
• •Headline: High Street Prices? No Thanks! We're Trolly Filler. Body: We started Trolly Filler to bring you unique, quality products without the hefty price tag. Save 30-70% off retail and get that "Trolly Filler smile" with every order. Excellent products, prices, and service – that's our promise! #BestDeals #CustomerFirst #UniqueProducts