Tono de Marca

aspirational, confident, and exclusive

Valores de Marca

• •Exclusivity and Individuality
• •Quality and Style
• •Meaning and Statement
• •Community

Mejores Prácticas

• •Maintain an Aspirational Tone: Always use language that is confident, empowering, and positions the customer as part of an exclusive group. Avoid overly casual or generic phrases.
• •Emphasize Scarcity and Exclusivity: Consistently mention the limited nature of collections to drive urgency and reinforce the brand's value of uniqueness. Use phrases like "limited run," "seasonal story," and "once it's gone."
• •Lead with "Why," Not Just "What": Instead of only describing a shirt's color or fit, focus on the meaning or statement behind the design. Connect the apparel to a larger concept or "revolution."
• •Foster Community through Language: Actively invite customers into the brand's world using inclusive yet aspirational terms like "the movement," "the legend," and "the story." Encourage user-generated content in your calls-to-action.
• •Be Direct and Minimalistic: Keep copy concise and impactful. Let the product visuals do much of the talking. The brand's aesthetic is clean, and the copy should reflect that—bold, direct, and uncluttered.

Percepción Social

Mixed and somewhat limited; present on retail platforms and social media, appealing to streetwear demographic, but faces transparency concerns from scam advisories and lacks widespread independent customer reviews.

Ejemplos de Copy

• •Define your own story. The ‘Ideals’ Tee is more than a design; it’s a statement. Limited pieces available now. #thetrnchs #trnchs #FashionWithMeaning
• •The Legend is Now. These pieces won’t be here forever. Own a part of the story before it’s gone. Shop The Collection.
• •How do you wear your story? Tag us @thetrnchs for a chance to be featured. #trnchsmovement
• •Streetwear that speaks. Trnchs offers a new vision of style, crafted with premium materials and bold designs meant to stand out. Discover the revolution.
• •Welcome to the movement. As an insider, you get first access to our limited drops. Explore the collection that’s crafted to turn heads and made to last. Your wardrobe is waiting for its next statement piece.