Tono de Marca

Empowering, Educational, and Encouraging. It is friendly and approachable, aiming to demystify leathercraft for newcomers. The language used is simple, direct, and supportive, conveying a humble confidence and humor as a helpful guide and passionate enthusiast.

Valores de Marca

• •Accessibility
• •Community
• •Empowerment
• •Generosity
• •Creativity & Passion

Mejores Prácticas

• •Lead with Empowerment: Always start with a "You can do this" attitude. Use encouraging and positive language that builds confidence in potential customers who may be new to the craft.
• •Highlight the Guidance: Never mention a pattern without also mentioning the accompanying video tutorial. This combination is the brand's strongest value proposition and a key differentiator.
• •Use "Beginner-Friendly" Terminology: Consistently use phrases like "for beginners," "no experience needed," "step-by-step," and "easy-to-follow" to attract and reassure the target audience.
• •Foster Community in Every Message: Regularly include a call-to-action that invites people to join the Facebook group or share their work on social media. This reinforces the community value and creates user-generated content.
• •Emphasize the "Why": Go beyond the "what" (a pattern) and focus on the "why" (the pride of creating something with your own hands, the joy of a new hobby, the ability to make meaningful gifts). Connect the product to a feeling and an experience.

Percepción Social

The public perceives Triatelier Design Studio as a valuable and reliable resource for the leathercraft hobby. Customers see the brand as a trustworthy guide, providing high-quality, easy-to-understand patterns and clear video instructions, making them feel capable and successful. It is viewed as generous for its free offerings and supportive through community-building efforts, with a personal connection fostered by the founder's engagement.

Ejemplos de Copy

• •From a flat piece of leather to your new favorite tote. ✨ Our vintage-inspired tote bag pattern is designed for beginners and comes with a full YouTube tutorial to guide you every step of the way. Ready to make something you'll be proud to carry? Tap the link in our bio to get the pattern! #LeatherCraft #DIYFashion #TriAtelierDesign
• •Your Leathercraft Journey Starts Here. Always wanted to try leatherworking? We make it simple. At Triatelier Design Studio, we create easy-to-follow PDF patterns and video tutorials for beginners. Turn leather into keychains, wallets, and bags you'll love. Join our community of makers and craft something amazing today.
• •In this tutorial, we'll show you how to make a stunning Celtic-inspired journal cover. This project is perfect for practicing your stitching and creating a timeless piece. Download the FREE PDF pattern here: [Link]. We believe crafting should be relaxing and fun, so work at your own pace and don't worry about making mistakes! Share your finished journal in our Facebook group!
• •You Can Make This. We design the patterns; you make them real. Discover beginner-friendly leathercraft projects with simple instructions and video guides. Start crafting something you love today.
• •A Gift You Can Make! 🎁 Looking for a unique, handmade gift? Our new Horse Head Keychain pattern is a fun, quick project that's perfect for using up scrap leather. It's a thoughtful gift for friends and family that you can say you made yourself. Plus, the pattern and video guide are completely free!