Tono de Marca

The brand's tone is aspirational yet accessible. It uses words like "luxury," "dream-worthy," and "artistry" while emphasizing affordability and everyday wear. The language is empowering and inclusive, with slogans like, "Not Everyone is the model, But WE all deserve to look better," suggesting that their jewelry is for everyone, regardless of age or style. Their communication is also informative, with blog posts offering style tips and guidance, such as how to choose rings for "chubby fingers." The overall tone is encouraging, aiming to make customers feel unique and authentic.

Valores de Marca

• •Affordable Luxury
• •Individuality and Authenticity
• •Ethical and Sustainable Practices
• •Global Collaboration and Artistry

Mejores Prácticas

• •Maintain a Balance of Aspiration and Accessibility: Always pair words like "luxury" and "artistry" with terms like "affordable" and "everyday" to reinforce the brand's core value proposition.
• •Emphasize Individuality and Storytelling: Encourage customers to see their jewelry as a form of self-expression. Use language that invites them to create their own narrative with the pieces they choose.
• •Highlight Ethical and Sustainable Practices: Consistently mention the use of recycled materials, conflict-free stones, and other sustainable efforts to appeal to conscious consumers.
• •Showcase Global Artistry: Remind customers that their jewelry is the result of a collaboration of international designers, adding a layer of sophistication and uniqueness to the brand story.
• •Foster a Sense of Community: Utilize user-generated content, run interactive social media campaigns, and feature customer stories to build an engaged and loyal following.

Percepción Social

Customers generally perceive Trendolla as a source of trendy and affordable jewelry. The brand has garnered over 50,000 positive reviews, indicating strong customer satisfaction. Many appreciate the wide variety of unique designs and the balance of quality and price. The brand's collaborations with influencers and user-generated content contribute to a sense of community and authenticity. However, as with any brand in the affordable luxury sector, there can be varying perceptions of what "luxury" entails, with some consumers prioritizing precious metals and natural gemstones over plated materials and lab-grown alternatives.

Ejemplos de Copy

• •Unveil your next story. Our new collection is a celebration of artistry and individuality, handcrafted to be as unique as you are. Discover the piece you've been searching for.
• •Elegance you can wear every day. Our 18k gold-plated moss agate ring is a touch of affordable luxury designed to make you shine. #Trendolla #AffordableLuxury
• •Why wait for a special occasion? Your jewelry box deserves a little love. Treat yourself to one of our handcrafted designs and find the missing piece to your collection.
• •Style with a conscience. At Trendolla, we believe in beauty that gives back. Our jewelry is crafted from recycled materials and ethically sourced gemstones, so you can feel as good as you look.
• •Show us your #TrendollaStyle! We love seeing how you style your favorite pieces. Tag us for a chance to be featured and inspire our global community.