Tono de Marca

Aspirational, empowering, and accessible.

Valores de Marca

• •Affordable Luxury
• •Artisanship and Quality
• •Individuality and Storytelling
• •Ethical and Sustainable Practices

Mejores Prácticas

• •Lead with Storytelling: Frame products not just by their features (materials, size) but by the story they help tell. Use evocative language that connects the jewelry to personal moments, memories, and aspirations.
• •Balance "Affordable" and "Luxury": Always pair aspirational words ("luxury," "artistry," "exquisite") with words that convey accessibility ("everyday," "accessible," "your price"). This reinforces the core value proposition. For example: "Experience the artistry of handcrafted luxury, designed for your daily life."
• •Emphasize Ethical Choices: Regularly mention the use of recycled metals, lab-grown diamonds, and conflict-free stones in social media posts, product descriptions, and email campaigns. This appeals to the conscious consumer and justifies the brand's value beyond just price.
• •Maintain an Empowering and Inclusive Voice: Use language that speaks directly to the customer ("as unique as you are"). Create content that addresses diverse customer needs and body types, as seen in the "Rings for Chubby Fingers" blog post, to build a loyal and inclusive community.
• •Use a Consistent Lexicon: Create a list of on-brand keywords and phrases (e.g., "handcrafted," "storytelling," "missing piece," "ethical luxury," "art-inspired") and ensure they are used across all marketing channels, from the website to influencer scripts.

Percepción Social

Generally positive among style-conscious consumers seeking budget-friendly luxury, but with mixed external reviews regarding long-term quality and the authenticity of its 'handcrafted' and 'luxury' claims.

Ejemplos de Copy

• •Your story is unique. Your jewelry should be too. ✨ Our handcrafted pieces are designed to celebrate your individuality, blending ethical luxury with artful design. Find the piece you've been missing. #Trendolla #MyStoryInStyle #AffordableLuxury
• •Luxury That Doesn’t Cost the Earth 🌍 Discover our newest collection, crafted from recycled silver and conflict-free gems. Because true beauty shines from the inside out. Shop sustainably, shine beautifully.
• •Design & Create Your Dream Jewelry. Artistry-led, accessibly priced. Handcrafted pieces that are as unique as you are. Start designing today.
• •Why choose between quality and price? Trendolla offers meticulously handcrafted, meaningful jewelry designed for your everyday story. Made with sustainable materials because we care. Shop now for 15% off your first order!
• •More than a ring, it’s a statement of you. Handcrafted in our studio from 18K gold vermeil and a brilliant lab-grown sapphire, this piece is made to be treasured. It’s your daily reminder to shine on. Meaningful design, exceptional quality, accessible price.