Tono de Marca

Aspirational yet accessible, blending luxury and artistry with a friendly and inclusive approach. It's helpful, inspiring, and empowering, positioning the brand as a guide in the customer's style journey.

Valores de Marca

• •Accessibility
• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Sustainability and Ethical Production
• •Global Design

Mejores Prácticas

• •Emphasize Storytelling: Frame products not just by their features, but by the stories they can tell and the individuality they represent. Use phrases that evoke personal narrative and authenticity.
• •Balance "Luxury" with "Affordability": Consistently use keywords like "handcrafted," "artisan," and "premium materials" alongside "accessible," "everyday," and "affordable" to reinforce the core brand proposition.
• •Maintain a Helpful and Inspirational Voice: In blogs, social media captions, and guides, position the brand as a knowledgeable friend offering style advice and inspiration, rather than just a seller of products.
• •Highlight Ethical Commitments: Regularly incorporate messaging about sustainability, recycled materials, and ethical production to connect with value-driven consumers. This builds trust and adds depth to the brand's identity.
• •Engage with the Community: Actively feature user-generated content and use inclusive language ("for you," "your story") to foster a sense of belonging and community around the brand. This reinforces the idea that Trendolla is for everyone.

Percepción Social

Largely positive, especially among style-conscious individuals seeking affordable yet fashionable jewelry. Perceived as 'luxury on a budget,' community-oriented, and focused on authenticity and building connections through user-generated content and influencer marketing.

Ejemplos de Copy

• •Your story, told in gold. Our handcrafted pieces aren't just accessories; they're the missing chapter to your personal style narrative. Find your unique piece today. #Trendolla #MyTrendollaStory
• •Luxury That Lives With You. Why wait for a special occasion? Trendolla offers handcrafted, art-inspired jewelry designed for your everyday. Made with sustainable materials because you shouldn't have to choose between quality, style, and value. Shop now and discover your next favorite piece.
• •Your Jewelry Box is Missing This... That one perfect piece you've been searching for? It’s here. Designed by artists around the globe and handcrafted just for you, our latest collection is a tribute to individuality. Explore new arrivals and enjoy free shipping on your order.
• •The Love Birds Set: A Symbol of Your Unique Connection. Crafted to celebrate a love as unique as yours, this handcrafted set blends timeless elegance with modern artistry. Made from ethically sourced 925 sterling silver, it’s a piece of affordable luxury meant to be worn and cherished every day. Because the best stories are the ones you share.
• •Design & Create Affordable Luxury. Globally inspired, ethically handcrafted, and designed for you. Discover the jewelry you'll treasure. [Shop The Collection]