Tono de Marca

Friendly & Approachable, Informative & Educational, Inspirational & Adventurous, Confident & Reassuring, Eco-conscious & Responsible, Professional & Quality-Oriented, Humorous (Poo-sitive)

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Freedom & Independence
• •Simplicity & Functionality
• •Customer Focus & Problem Solving
• •Innovation
• •Team Spirit & Honesty
• •Social Responsibility

Mejores Prácticas

• •Embrace "Eco-Innovation" Language: Consistently use terms that highlight both the environmental benefits (eco-friendly, sustainable, water-saving, chemical-free) and the smart design/German engineering (innovative, robust, quality, efficient, well-designed).
• •Focus on Freedom and Empowerment: Frame the product not just as a toilet, but as a key to unlocking more freedom, longer trips, and greater independence for travelers and off-gridders. Use empowering and adventurous language.
• •Maintain Approachable Expertise: Balance technical information with a friendly, easy-to-understand voice. Avoid overly technical jargon where simpler terms suffice. Be the helpful expert, not the distant engineer.
• •Incorporate "Poo-sitivity" (Appropriately): Don't shy away from light-hearted, clever humor when discussing the product. This makes the topic less taboo and the brand more memorable and relatable. Phrases like "stay po(o)sitive" or "get shit done" are good examples found on their site.
• •Be Genuinely Passionate and Community-Centric: Let the team's passion for their product, sustainability, and the lifestyles they enable shine through. Encourage user stories, feature UGC, and use language that builds a sense of belonging to the "Trelino family."

Percepción Social

Positive & Reliable, Eco-Friendly Solution, Enabler of Lifestyle, Good Design & Compactness, Premium Product, Responsive Customer Service, Community Builder

Ejemplos de Copy

• •Headline: Adventure Freely. Leave No Trace. Body: Your journey shouldn't be dictated by dump stations. With Trelino®, embrace ultimate off-grid freedom. Our compact, German-engineered composting toilets are simple to use, completely odor-free, and kind to the planet. More exploring, less worrying. That's the Trelino® promise.
• •Social Media Post (Image: Trelino toilet in a scenic van setup): Text: Sunrise views and zero worries. 🚐💨 Our Trelino® keeps your adventures smelling sweet and simple. No chemicals, no fuss, just pure freedom. What’s your dream off-grid spot? Share below! #Trelino #VanLifeFreedom #CompostingToilet #SustainableTravel #GoOdorFree
• •Product Page Snippet (Focus: Quality & Ease): Text: Crafted with care in Germany, your Trelino® is built to last. Experience the ingenious simplicity of our separation system – no odors, easy cleaning, and robust materials mean you can focus on what truly matters: your adventure. It's not just a toilet; it's peace of mind.
• •Email Subject: Ready for a Cleaner, Greener Escape? Body: Tired of chemical toilets and the constant search for disposal sites? Discover how Trelino® is revolutionizing on-the-go sanitation. Our eco-friendly composting toilets offer a comfortable, odor-free, and incredibly easy solution, so you can extend your adventures and protect the beautiful places you explore. Learn how it works! [Link]
• •Short Ad Copy (Humorous but informative): Text: Let's talk about the "business" of freedom. Trelino® composting toilets: No smell, no mess, no kidding. Just cleverly designed, German-made thrones for your mobile castle. Go anywhere, anytime. Stay po(o)sitive! 😉 #TrelinoLife #HappyCamper