Tono de Marca

sophisticated, elegant, and aspirational

Valores de Marca

• •Artistry and Design
• •Quality and Craftsmanship
• •Home as a Sanctuary
• •Family-Oriented

Mejores Prácticas

• •Use an Elegant Vocabulary: Consistently use refined and aspirational words. Swap "nice" for "elegant," "useful" for "functional," and "things" for "pieces" or "items." This elevates the perceived quality of the products.
• •Focus on "Why," Not Just "What": Instead of only describing a product's features (what it is), explain its benefit and purpose (why it matters). Frame products as solutions for achieving a more beautiful, organized, and serene home.
• •Maintain Visual and Textual Harmony: Ensure the copywriting style always matches the sophisticated, high-quality aesthetic of the photography. The elegance of the images should be reflected in the elegance of the words.
• •Engage with Grace: When responding to comments and questions on social media, maintain the brand's polished and friendly tone. Address customers with respect and provide helpful, well-worded answers.
• •Create a Tone of Voice Guide: Develop a simple internal document that outlines the brand's tone, key vocabulary, and brand values. This ensures that anyone writing for the brand—whether for social media, product descriptions, or customer service—does so with a consistent voice.

Percepción Social

Public perception is largely shaped by the brand's visual content on platforms like Instagram and Facebook. The comments sections show positive engagement, with users often inquiring about price and availability, and expressing admiration for the product styling. The brand is perceived as a source of inspiration for home decor. While there is a lack of widespread, independent customer reviews in the search results, the direct engagement on their social media pages is favorable. The brand is seen as a provider of elegant and desirable home goods.

Ejemplos de Copy

• •Elegance in organization. Introducing our new Serenity Tray, designed not just to hold, but to elevate. Transform everyday items into a curated display of style. How would you style yours? #TrayStoreHome #HomeDecor #InteriorStyling #ElegantLiving
• •From chaos to chic. Discover the art of refined organization with Tray Store. Our collection is thoughtfully designed to bring beauty and order to your home. Shop now and redefine your space.
• •The Gilded Coaster Set: A Touch of Everyday Luxury. Protect your surfaces with a whisper of opulence. Each coaster in this set of four is crafted to catch the light, adding a subtle, golden glow to your tabletop. Perfect for your morning coffee or evening cocktails, they are the small details that make a lasting impression.
• •The Curated Home: Announcing Our New Arrivals. Explore timeless pieces designed to bring harmony and sophistication to every room. Discover your next treasure at Tray Store.
• •Inside: 5 Ways to Instantly Elevate Your Living Room. Good design is about creating moments of beauty. We’re sharing our favorite tips for styling your space with intention and elegance, featuring some of our most-loved pieces...