Tono de Marca

Authentic, Informative, and Amiably Frank

Valores de Marca

• •Honesty and Authenticity
• •Community and Engagement
• •Passion for Travel
• •Value for Money

Mejores Prácticas

• •Lead with Honesty, Always: The foundation of the brand is its frankness. Every piece of copy, from a video script to a social media post, should prioritize the real experience over a polished, marketing-friendly version. Acknowledge both the pros and cons to maintain credibility.
• •Use First-Person, Conversational Language: Write as if you are speaking directly to a friend. Use 'I,' 'you,' and 'we' to create a personal and inclusive feel. Keep sentences straightforward and avoid overly corporate or jargon-filled language. Phrases like 'Right then,' 'Oh my goodness,' and 'Let's be honest' reflect Jamie's established voice.
• •Tell the Full Story (Warts and All): Don't just show the highlight reel. The audience trusts the brand because it shares the entire experience, including travel mishaps, disappointing service, or the exhaustion of being a full-time creator. This vulnerability builds a stronger, more authentic connection.
• •Inject Humour and Personality: Let the brand's amiable and sometimes cheeky personality shine through. A touch of self-awareness or a humorous observation about a negative situation makes the content more engaging and reflects the established tone that fans enjoy.
• •Focus on Value and the Customer's Perspective: Frame reviews and content around the question, 'Is this worth your money and holiday time?' This approach resonates with an audience of savvy travellers who have saved up for their trips and rely on the brand for practical, real-world advice.

Percepción Social

Trusted and Respected, Approachable and Personable, Sometimes Controversial, Always Honest

Ejemplos de Copy

• •Right then, let's have a proper look at P&O's new ship. I've been on board for a week, and I've got a few things to say! From the food in the main dining room to whether the balcony cabin is worth your hard-earned cash. It wasn't all perfect, and you know I'm going to tell you exactly what I thought. Full, honest review now live on YouTube. Link in bio... let's do this!
• •Thinking of booking a Marella cruise? Before you do, join me for a full ship tour and daily vlog series. We'll explore the highs, the lows, and the 'is-it-really-all-inclusive?' questions. No fluff, just real experiences to help you decide if it's the right fit for your next holiday. Watch the full playlist on YouTube!
• •I Waited 8 Months for a Response from the Airline... Here's What Happened. (An Honest Update)
• •Just got off the new Margaritaville at Sea Islander. The vibe is fun, the cabin was surprisingly spacious, but the bathroom floor colour... oh dear. Full review coming soon, and it's going to be a frank one! #cruise #travel #review #margaritavilleatsea
• •The kettle's on, the bags are packed, and adventure is calling. For every traveller who knows the feeling just before the journey begins. This isn't just a T-shirt; it's our little community's catchphrase. Good quality, true-to-size, and perfect for your next embarkation day. Let's do this!