Tono de Marca

aspirational and informative, mixing inspiration with actionable advice

Valores de Marca

• •Exploration and Discovery
• •Inspiration
• •Practical Guidance
• •Accessibility

Mejores Prácticas

• •Lead with Aspiration, Follow with Information
• •Use Evocative and Sensory Language
• •Maintain a Positive and Encouraging Voice
• •Speak Directly to the Reader
• •Ensure Visuals Match the Tone

Percepción Social

Primarily perceived as travel inspiration on Pinterest, but also seen by some as another blog in an oversaturated market struggling to differentiate with unique experiences. The overall perception is largely neutral and confined to its niche audience.

Ejemplos de Copy

• •Ever felt the pull of a place you've never been? That's your wanderlust calling. This week, we're dreaming of the crystal-clear waters of Sardinia. It's not just a destination; it's a feeling. Find out why it needs to be on your bucket list. #TravelAndWander #ItalianSummer #Wanderlust
• •Your Ultimate Guide to Switzerland: Where to Stay, What to See, and How to Save.
• •The world is vast and full of wonders. Where will you wander next? Let us guide your journey.
• •Packing for a big trip can be overwhelming. You want to be prepared for anything without lugging around a suitcase full of 'what-ifs.' In this guide, we break down the essential travel gear that is truly worth the space, so you can pack smarter and travel lighter.
• •Bali's magic is calling. From ancient temples to stunning beaches, this is an island that captures your heart. Pin this for your future travel plans and discover our complete first-timer's guide on the blog! #BaliTravel #TravelInspiration #Wanderlust