Tono de Marca

approachable, supportive, and community-centric.

Valores de Marca

• •Empowerment of Small Businesses
• •Community
• •Quality and Trend-Relevance
• •Authenticity and Transparency

Mejores Prácticas

• •Prioritize Community Language: Always use "we," "us," and "your" to create a sense of partnership. Frame posts and announcements as conversations by asking questions to encourage engagement.
• •Leverage Behind-the-Scenes Content: Continue sharing the process. This transparency is a cornerstone of the brand's authentic perception and builds a stronger connection than standard product shots.
• •Use a Friendly and Casual Voice: Incorporate emojis where appropriate and keep sentences clear and encouraging. Avoid overly corporate or technical jargon. The tone should feel like getting advice from a knowledgeable friend.
• •Celebrate Customer Success: Actively share and celebrate what customers are creating with your transfers (with their permission). This reinforces the value of empowerment and builds social proof.
• •Be a Consistent Presence: Regular, authentic interaction in the Facebook group and consistent posting on TikTok are crucial. The owner's personal involvement is a key differentiator and should remain a visible part of the brand strategy.

Percepción Social

The public perceives TransfersbyJess as a reliable and integral supplier for their own crafting or apparel businesses. Customers appear to be part of a loyal community who look to "Jess" not just for products, but for inspiration and support. The brand is seen as an authentic small business, with the owner actively involved in the day-to-day operations.

Ejemplos de Copy

• •Just dropped! 🔥 Our new collection of retro summer designs is here to make your next t-shirt drop a bestseller. We're talking bright, fun, and so easy to press! Check them out on the site and let us know your favorite in the group! #DTFTransfers #SmallBusinessSupport
• •Watch the magic happen! ✨ From our printer to your press, we love being a part of your creative journey. What are you making this week? #BehindTheScenes #SmallBizOwner #CrafterLife
• •Your Vision, Our Transfers. High-quality, ready-to-press DTF prints that help your small business shine. Let's create something amazing together.
• •It's Go Time! Stock up with 15% off all transfers this weekend.
• •Get ready for game day with our 'Faux Embroidery Mascot Curve' DTF Transfer! This high-quality, ready-to-press design gives you that premium embroidered look without the work. Perfect for personalizing fan gear or creating a unique piece for your shop. Just press and profit!