Tono de Marca

Personal & Passionate, Friendly & Approachable, Artistic & Appreciative, Heartfelt & Sentimental

Valores de Marca

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Customer Connection & Service
• •Emotional Connection
• •Simplicity & Timelessness

Mejores Prácticas

• •Write in the First Person (from Tracy): Continue using "I" and "my" when speaking as the brand, especially in 'About' sections, blog posts, and direct interactions. This maintains the personal, artisan-led feel.
• •Emphasize "Handmade" and "Love/Passion": Consistently use terms that highlight the handcrafted nature and the emotional investment in creating each piece (e.g., "handcrafted with love," "passionately created").
• •Focus on the "Why" Behind the Jewellery: Connect the pieces to emotions, occasions, and the joy of giving/receiving unique items. Frame jewellery as more than adornment—it's a carrier of sentiment.
• •Maintain a Warm, Friendly, and Appreciative Voice: In all communications, from product descriptions to customer service replies, ensure the language is approachable, kind, and expresses gratitude to the customers.
• •Highlight Unique Details and Inspirations: When describing products, go beyond basic features. Briefly mention the inspiration (e.g., "inspired by the delicate unfurling of a fern") or the unique aspect of the design to reinforce the artistic and individual nature of the brand.

Percepción Social

Highly Positive, Trusted Artisan, Go-To for Meaningful Gifts, Appreciation for Daintiness and Detail

Ejemplos de Copy

• •Whispers of the wild, captured in silver. ✨ Our new [Collection Name] pieces are handcrafted with love, each one a tiny treasure inspired by the beauty that surrounds us. Find a unique piece that speaks to your soul. #HandmadeJewellery #NatureInspired #SilverStory
• •From a simple sketch to a shimmering reality... each piece of Tracy Anne Jewellery starts with a spark of inspiration and is brought to life with passion in my Worcestershire workshop. It’s more than just jewellery; it's a piece of my heart, made for you to cherish. Thank you for being part of this journey! Tracy x #MeetTheMaker #HandcraftedWithLove #JewelleryDesigner
• •Celebrate her milestone with a gift as unique as she is. Our personalised initial and birthstone necklaces are lovingly handcrafted in sterling silver, creating a timeless keepsake she’ll treasure forever. Made to order, just for her. #PersonalisedGift #BirthdayLove #CherishedMoments #TracyAnneJewellery
• •Looking for something truly special? I'm here to help! Whether it's a custom design or finding the perfect heartfelt gift, I love creating pieces that tell your story. Let's make something beautiful together. – Tracy #CustomerCare #UniqueJewellery #MadeForYou
• •Heartfelt Gifts, Handmade with Passion. ✨ Discover unique sterling silver jewellery by Tracy Anne, perfect for telling someone you care. From delicate paw print charms to personalised keepsakes, find a gift that inspires joy. Shop now on Etsy! #EtsyStarSeller #HandmadeGifts #SilverJewelleryUK #ThoughtfulPresents