Tono de Marca

The brand's tone is predominantly nurturing, inspiring, and authentic. It is friendly and approachable, infused with a sense of empathy and encouragement. The language used in her blogs, product descriptions, and social media posts is personal and often shares the emotional story or inspiration behind the art. This creates a narrative that is both relatable and uplifting, positioning art not just as a product but as a medium for healing and connection.

Valores de Marca

• •Healing through Creativity
• •Community and Connection
• •Authenticity and Personal Storytelling
• •Vibrancy and Joy
• •Sustainability

Mejores Prácticas

• •Lead with Vulnerability and Authenticity: Always infuse the copy with genuine emotion and personal stories. Share the "why" behind a piece of art or a new project. This reinforces the brand's core value of authenticity and builds a stronger connection with the audience.
• •Use Nurturing and Encouraging Language: Frame communications with words that uplift, inspire, and support. Phrases like "find your joy," "creative journey," "it's okay to," and "we're in this together" will maintain the brand's nurturing and empathetic tone.
• •Focus on the "Feeling" as much as the "Feature": When describing a product, go beyond its physical attributes. Talk about the emotion it evokes, the story it tells, or the sense of peace it can bring to a space. This connects the product back to the core mission of healing through art.
• •Maintain a Personal, First-Person Voice: Write as Tracey. Use "I," "my," and "we" (referring to the community) to maintain the personal, artist-led feel of the brand. This makes communications feel like a direct conversation rather than a corporate announcement.
• •Always Circle Back to Community: Whether announcing a new product or sharing a personal story, find a way to involve the community. Ask questions, invite comments, and reference customer experiences or workshop interactions to reinforce the brand's value of connection.

Percepción Social

The public perceives TraceysColourMyWorld as a genuine and heartfelt artist-led brand. Customers feel a strong personal connection to both the artist and her work, viewing the art as not just decorative but emotionally resonant. The brand is seen as a source of high-quality, beautiful products and a platform for positive, community-oriented initiatives. The therapeutic aspect of her work, particularly the Widows Art Community, generates significant respect and admiration, positioning the brand as one with a meaningful social purpose.

Ejemplos de Copy

• •There are some days when only the brightest colours will do. This piece, 'Sunshine Peony,' was painted from a place of pure joy, hoping to capture that feeling of turning your face to the sun. Each dot is a small reminder to find the light. I hope it brings a little sunshine to your world today. Available now as a print and on our new tote bags. #TraceysColourMyWorld #ArtThatHeals #Pointillism #FloralArt #FindYourJoy
• •Feeling the need to slow down and reconnect with your creative side? Discover the meditative magic of pointillism. In my online course, I'll guide you dot by dot, helping you create something beautiful while finding a moment of calm in your busy week. No experience needed—just a willingness to play with colour. Join our creative community today and let’s paint a brighter world together. Link in bio to enroll. #ArtWorkshop #OnlineArtCourse #PointillismForBeginners #CreativeMindfulness
• •More than just a butterfly, this piece represents a journey of transformation. Painted during a workshop with my incredible Widows Art Community, it started as a simple photo reference from my late partner and became a symbol of finding new life after loss. Let this vibrant print be a reminder in your home that even after the quietest moments, we can emerge with colour and strength. #ArtWithAStory #HealingJourney #SymbolicArt #TraceyMurrell
• •Caption: "Bringing this colourful kookaburra to life, one dot at a time! This is my happy place—mixing colours and watching a personality emerge from the canvas. What should I paint next? Let me know in the comments! 👇 #ArtistProcess #PointillismArt #AustralianArtist #ColourYourWorld #TraceysColourMyWorld"
• •Subject: Wearable art that tells a story. Hi [Name], I've always believed that art shouldn't just hang on a wall—it should be a part of your life. That's why I'm so excited to share our new collection of wearable art! We've printed some of your favourite vibrant paintings onto beautifully soft tees and versatile tote bags. Now you can carry a splash of colour and inspiration with you wherever you go. Each piece is made to order to ensure we're creating with intention and care for our planet. Explore the new collection and find a piece that speaks to you. With warmth and colour, Tracey