Tono de Marca

Educational, Inspiring, and Trustworthy

Valores de Marca

• •Education
• •Cultural Heritage
• •Quality and Safety
• •Joy and Play
• •Innovation

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core mission. Instead of just describing a puzzle, explain how it 'fosters creativity' or 'celebrates heritage.'
• •Use Story-Driven Language: Incorporate words like 'journey,' 'explore,' 'discover,' and 'tales' to evoke a sense of adventure and learning, reinforcing the brand's inspiring tone.
• •Emphasize Dual Benefits (Play + Learn): Consistently message the twin benefits of fun and education. Highlight how the products enhance cognitive skills while providing a joyful experience.
• •Maintain a Trustworthy Voice: Reassure parents by mentioning 'high-quality,' 'child-safe materials,' and the 'commitment to excellence' in product descriptions and 'About Us' sections.
• •Highlight Cultural Uniqueness: Explicitly mention the connection to Indian culture, arts, and mythology. This is a key differentiator and a primary value of the brand that should be present across all marketing communications.

Percepción Social

The brand is largely perceived positively as a valuable resource for educational and culturally relevant toys that effectively engage children, improve cognitive skills, and teach mythology and cultural values.

Ejemplos de Copy

• •Beyond Play. Puzzles that tell the story of India. Explore our collection and spark your child's imagination.
• •Piece together the playful tales of Krishna. This 100-piece puzzle isn't just a toy; it's a journey into India's rich mythology. Made with durable, child-safe materials and paired with our interactive app, it’s the perfect way to enhance problem-solving skills while sharing timeless stories.
• •Unlock a world of wonder! ✨ Our puzzles bring India's vibrant culture to life, one piece at a time. Educational, engaging, and endlessly fun. Tap to discover the story behind the play.
• •A Gift That Teaches, Inspires, and Delights.
• •Toynama: Playfully Indian.