Tono de Marca

Casual, passionate, slightly quirky, laid-back, approachable, informative, and transparent.

Valores de Marca

• •Creativity and Originality
• •Authenticity
• •Sustainability
• •Uniqueness
• •Passion

Mejores Prácticas

• •Lead with Passion: Always circle back to the love of art and creativity. Frame product launches and announcements through the lens of an artist sharing their work.
• •Keep it Casual and Relatable: Use a conversational tone. Phrases like "What the hell!" and "Tees so soft, even your grandma will want to steal them" make the brand feel human and approachable.
• •Emphasize "Hand-Drawn" vs. "AI": This is a key differentiator. Mentioning the "no AI" policy in product descriptions, social media bios, and ads will reinforce brand values and attract a specific customer base that values authenticity.
• •Tell Character Stories: Don't just sell a t-shirt; introduce a character. Give them a short backstory or a personality description in every relevant post or product page to build a connection with the audience.
• •Be Transparent About Business Practices: Honestly explain the on-demand model and why it leads to slightly longer shipping times. Framing this as a positive (less waste, custom-made) builds trust and aligns with the brand’s value of sustainability.

Percepción Social

Niche, artist-driven company, perceived as a genuine small business focusing on unique character art and building a community around it, currently in a growth phase.

Ejemplos de Copy

• •Say hello to Rex, our resident gaming guru! 🎮 He’s more comfortable with a controller than anything else. All our characters are drawn by hand, no AI, just pure passion for unique art. Grab a tee from the 'Rex the Gamer' Collection and wear your player two with pride. #ToughLoveTees #HandDrawn #GamerStyle #CharacterArt
• •Tired of AI-generated designs? So are we. At Tough Love Tees, we put pencil to paper (well, a digital tablet!) to create every single one of our characters. Support true artists and find a design that’s as unique as you are. Shop our collections now!
• •Good things take time. We print every shirt on-demand just for you. It’s our way of fighting waste and making sure you get a truly unique piece made with care. Thanks for helping us reduce our footprint. #SustainableFashion #PrintOnDemand #ToughLoveTees
• •Meet Kay. She's got the style, the sass, and a hardcore sense of humor. This collection is for those who aren't afraid to make a statement. Each design is 100% original and hand-drawn, perfect for showing off your bold side. Rock on with Kay!
• •No robots here. Just real art for your wardrobe. Hey [Customer Name], did you know every design at Tough Love Tees is 100% hand-drawn? We’re passionate about creating unique characters you won’t find anywhere else. Check out our newest arrivals and see the difference passion makes.