Tono de Marca

Aspirational, Stylish, and Empowering

Valores de Marca

• •Celebration of Craftsmanship and Heritage
• •Style and Functionality
• •Sustainability and Consciousness
• •Quality and Timelessness

Mejores Prácticas

• •Lead with "The Why," Not Just "The What": Instead of saying "This is a leather bag," start with the feeling or solution: "For the woman who does it all, a bag that holds it all." Focus on the empowerment, confidence, and ease the product brings to the customer's life.
• •Use Storytelling to Highlight Value: Weave narratives around craftsmanship and heritage. For example, talk about the artisan who crafted the wooden bag or the traditional techniques used. This elevates the product beyond a simple accessory to a piece of art with a story.
• •Maintain a Consistent Lexicon: Create a list of on-brand words (e.g., Elevate, Timeless, Handcrafted, Sophisticated, Empower, Versatile, Chic) and off-brand words (e.g., Cheap, Basic, Common). Use this list to guide all copy, from product descriptions to social media captions.
• •Balance Aspirational with Relatable Content: While the tone is aspirational, the scenarios should be relatable. Showcase bags in real-life settings relevant to the target audience—university campuses, office environments, local markets, and cafes.
• •Incorporate "Trend" and "Timeless" Keywords: As the name "Trendevoker" suggests, the copy should skillfully blend what's current with what lasts. Use phrases like "The modern take on a timeless classic" or "This season's must-have silhouette, crafted to last a lifetime" to appeal to both trend-followers and investment-buyers.

Percepción Social

The brand is generally perceived as a provider of unique, stylish, and high-quality handbags that blend traditional and modern aesthetics. The focus on handcrafted and locally-made products appears to resonate well with its target audience. The brand actively encourages customer feedback and shares positive reviews on its platforms. While the brand presents a polished image, external, unmoderated reviews are limited, making it essential to monitor customer feedback channels continuously. The brand has clear policies for returns and customer support contact information readily available.

Ejemplos de Copy

• •Where timeless design meets your daily hustle. Our new Genuine Leather Tote isn't just a bag; it's your partner in ambition. Crafted to carry your essentials with grace, from boardroom meetings to weekend escapes. Ready to conquer your day in style? #Trendevoker #LeatherTote #PowerInYourHands #PakistaniFashion
• •Artistry You Can Carry. Discover Our Handcrafted Wooden Clutches.
• •For the coffee run. For the market stroll. For the spontaneous adventure. Our City-Sleek Crossbody moves with you. Effortless style, hands-free convenience. Find yours at Trendevoker.com. #CrossbodyBag #EverydayStyle #Trendevoker #WhatInMyBag
• •Inside: The Bag That Completes Every Outfit
• •Tired of fleeting trends? Invest in timeless elegance. Trendevoker’s collection of genuine leather and artisan-made bags is designed for the modern woman who values both style and substance. Durable, functional, and effortlessly chic. Shop our new arrivals and enjoy free delivery across Pakistan!