Tono de Marca

friendly, approachable, and community-oriented

Valores de Marca

• •Community Focus
• •Convenience
• •Quality and Variety
• •Customer Service

Mejores Prácticas

• •Stay Casual and Conversational: Use contractions (e.g., "we're," "it's") and a friendly, direct-to-customer approach. Avoid overly formal or corporate language.
• •Use Visuals and Emojis: Continue leveraging high-quality images of products and friendly emojis to add personality and visual appeal to social media posts, making them more engaging.
• •Focus on "You" and "Your": Frame copy around the customer's needs, wants, and benefits. Phrases like "Your perfect night in" or "Get your favourites delivered" make the message more personal.
• •Keep it Local: Regularly reference Maltby and the local community. This reinforces the brand's position as a neighborhood store and builds a stronger connection with residents.
• •Be Enthusiastic and Positive: Use positive language and exclamation points (sparingly) to convey excitement about products and offers. This energy is contagious and reflects a passion for serving the customer.

Percepción Social

The public perceives Top Shop Maltby as a reliable and integral local resource. It is seen as more than just a convenience store; it is a community hub. Customers view it as the go-to place for a wide variety of goods, including trendy and hard-to-find items. The frequent and positive engagement on their social media posts indicates a loyal customer base that appreciates the store's effort to keep its offerings fresh and exciting. The brand is perceived as being in tune with its customers' desires, actively stocking products based on popular demand.

Ejemplos de Copy

• •❄️ Your weekend just got a whole lot cooler! ❄️ The NEW [Product Name] has officially landed at Top Shop Maltby. Perfect for movie nights, a treat for the kids, or just because you deserve it! Swing by and grab yours before they're all gone!
• •Forgot the milk? Running low on wine? Don't leave the house! Get all your essentials, from fresh groceries to your favourite snacks and drinks, delivered right to your door. Shop online now and let us do the running around for you.
• •It's competition time, Maltby! We've got a fantastic hamper filled with goodies from the shop up for grabs. To enter, just LIKE this post and TAG a friend who you'd share it with (or not! 😉). Winner announced Friday. Good luck!
• •Thirsty Thursday is here! 🍻 Pick up any 2 craft beer 4-packs and get a free bag of crisps on us. The perfect way to kickstart your weekend. Cheers, Maltby!
• •From our early days at Atlee Close to becoming your go-to Premier store, our mission has always been simple: to serve our brilliant Maltby community. We love being a part of your daily life, whether it's for the morning paper or a Friday night treat.