Tono de Marca

Empowering, Accessible & Friendly, Stylish & Practical, Inclusive, Trustworthy & Established

Valores de Marca

• •Empowerment: To empower mature women with stylish and affordable clothing...fostering a sense of confidence and individuality.
• •Quality: Commitment to delivering the highest quality.
• •Affordability: Providing unparalleled quality at accessible prices.
• •Inclusivity: We recognize different type of body size...we want to make sure that every woman able to find nice clothes. This is evident in their extensive size range.
• •Ethical & Sustainable Practices: A stated commitment to ethical and sustainable practices and responsible business practices.
• •Customer Satisfaction: Aiming for unparalleled customer satisfaction.
• •Integrity: Doing things properly is not merely a motto; it's a guiding principle.

Mejores Prácticas

• •Always Lead with Empowerment and Inclusivity: Ensure messaging makes women feel confident and catered to, regardless of age or size. Explicitly mention size ranges where appropriate.
• •Maintain a Balance of Professionalism and Friendliness: While Instagram and Facebook can be slightly more formal, platforms like TikTok allow for a more casual, engaging, and direct tone using local vernacular when appropriate.
• •Highlight Quality and Value: Consistently remind customers of the brand's commitment to high-quality materials and affordable prices, reinforcing its established reputation.
• •Incorporate Ethical Considerations Subtly: Weave in mentions of ethical and sustainable practices where relevant to build trust and appeal to conscious consumers, aligning with the brand's stated mission.
• •Show, Don't Just Tell, Versatility and Practicality: Use visuals and descriptions that demonstrate how the clothing can be styled for different occasions and fits into the everyday lives of Malaysian women.

Percepción Social

TOPGIRL is generally perceived as a reliable and established Malaysian brand offering good value for money, especially for workwear and plus-size modest fashion. Customers appreciate the availability of a wide range of sizes. The brand is seen as a go-to for mature women looking for stylish yet appropriate attire. Their active presence on platforms like TikTok suggests an effort to connect with a broader audience in a contemporary and relatable way. The emphasis on local manufacturing ("Tailored Made" in Malaysia for some items) and being a "homegrown modest fashion brand" likely resonates well with the local market.

Ejemplos de Copy

• •Headline: Step into Your Power: Workwear That Works for You. Body: At TOPGIRL, we believe a great outfit is the first step to a confident day. Discover our new collection of impeccably tailored blazers and comfortable trousers, designed for the modern Malaysian woman. Sizes XS to 7XL. Because style knows no size. #TopGirlWorkWear #EmpoweredByStyle
• •Headline: Celebrate Your Curves: Fashion That Fits & Flatters. Body: Finding the perfect fit shouldn’t be a struggle. Our plus-size collection is crafted with you in mind, offering chic, comfortable, and quality pieces that let your confidence shine. Explore vibrant blouses and elegant skirts today! #TopGirlPlusSize #MalaysianFashion #InclusiveStyle
• •Headline: Effortless Elegance, All Day Long. Body: From important meetings to relaxed evenings, TOPGIRL offers versatile pieces that blend timeless style with everyday comfort. Made with quality fabrics and a dedication to ethical practices. Look good, feel good, do good. #TopGirlStyle #SustainableFashionMY
• •Headline: Your Style, Your Story. Since 1989. Body: For over three decades, TOPGIRL has been the trusted choice for Malaysian women seeking quality and affordable fashion. We’re proud to continue empowering you with clothing that makes you feel your best. Discover our latest arrivals online and in stores. #TopGirlLegacy #FashionMalaysia
• •Headline (TikTok focus): One Skirt, Endless Styles! ✨ Body: Korang, check out how you can style our bestselling A-line skirt for any occasion! 😍 From classy office looks to cute weekend vibes - all available in sizes up to 7XL! Shop now on TikTok Shop or our website! 😉 #TopGirlTikTok #RacunTikTok #PlusSizeFashion #GayaTOPGIRL