Tono de Marca

Friendly, proud, family-oriented, approachable, enthusiastic, blending traditional craftsmanship with modern retail accessibility.

Valores de Marca

• •Quality Craftsmanship
• •Family & Inclusivity
• •South African Heritage
• •Value & Affordability
• •Customer-Centric Service

Mejores Prácticas

• •Always Balance Quality and Affordability: Your copy should reflect both your commitment to high-grade, handmade leather and your promise of being accessible to the whole family. Avoid leaning too far into 'luxury' language that might alienate customers seeking value.
• •Lead with 'The Family': Use inclusive language that addresses men, women, and children. Frame your products as solutions for family life, from school and work to weekend adventures.
• •Emphasize Your Roots: Regularly include phrases like 'Proudly South African,' 'Handmade in SA,' 'Since 2002,' and 'Locally Sourced Leather' to reinforce your brand's heritage, experience, and authenticity.
• •Speak with a Friendly, Human Voice: Especially on social media, maintain the approachable tone of a family-run business. Ask questions, respond warmly to comments, and use positive, energetic language. Let customers feel like they're talking to a person, not a corporation.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying 'durable leather,' say 'Shoes that stand the test of time and adventure.' Instead of 'comfortable fit,' say 'All-day comfort that molds to your feet.' Connect the product's features to the tangible benefits and feelings the customer will experience.

Percepción Social

A trustworthy local business that delivers on its promises of excellent quality, comfortable, beautiful, and durable footwear. Perceived for friendly, efficient, and helpful service, offering timeless and practical styles rather than high-fashion trends.

Ejemplos de Copy

• •From the school run to a weekend braai, your Vellies are part of the family journey. We've been making quality leather shoes for South African families since 2002, and we love seeing where your Toms take you! Share a picture of your family adventure in the comments below. #TomShoes #VelliesForLife #ProudlySA
• •It all starts with quality. We use genuine, locally sourced leather to handcraft every pair of our Vellies. Feel the difference that dedication makes—durable, comfortable, and built to last. 🇿🇦 #Handmade #LeatherCraft #TomShoes #QualityFootwear #Vellies
• •Affordable Vellies For The Whole Family. Genuine leather footwear shouldn't be a luxury. Outfit everyone from Dad to the little explorers in shoes built for comfort and adventure. Shop Now.
• •The whole family just got a style upgrade. ✨ #Vellies #TomShoes #FamilyGoals #ShoeCheck
• •Subject: Step Up Your Winter Style, The Tom Shoes Way Hi [Customer Name], don't let the cold compromise your style or comfort. Our genuine leather Chelsea boots are crafted to keep you warm and confident on any occasion. Handmade with high-grade leather, they're an investment in quality that you'll feel with every step. Shop the collection today and enjoy free delivery on orders over R500.