Tono de Marca

Authentic, Rebellious, and Approachable

Valores de Marca

• •Authenticity and Self-Expression
• •Community and Inclusivity
• •Quality and Curation
• •Customer-Centric Service

Mejores Prácticas

• •Speak from the Founder's Voice
• •Mix Edge with Encouragement
• •Highlight Practicality
• •Champion the "Outsider" Status
• •Engage, Don't Just Broadcast

Percepción Social

Overwhelmingly positive. Customers praise unique, edgy styles, high quality, accurate descriptions, comfort, and functional features like pockets. Strong positive connection to founders and excellent, personalized customer service. Perceived as trustworthy and valued in the alternative fashion scene, with fast shipping and easy returns.

Ejemplos de Copy

• •Forget blending in. This is for the days you want to remind everyone that normal is nonsense. Our new 'Hearts & Skulls' skater dress is ridiculously comfortable, has pockets deep enough for your secrets, and is guaranteed to be 100% you. No apologies. #TommyrotShop #TrueStyleIsBeingYourself
• •Some outfits just need a little... persuasion. This harness belt is the perfect argument-winner. It’s crafted from high-quality PU leather that’s built to last, with enough adjustable straps to fit just right. Layer it over your favorite dress or a simple band tee to instantly transform your look from 'fine' to 'unforgettable.' This isn't just an accessory; it's a statement.
• •Your Wardrobe Called. It's Bored. Let's fix that. We just dropped a new collection of curated alt styles that the mainstream wouldn't dare to touch. Real fashion for real life. Plus, free shipping is always on us.
• •They told me to dress for the job I want. So I did. The job is CEO of being unapologetically myself. And yes, the pockets are real. #AltFashion #PunkStyle #WomanOwnedBusiness #Tommyrot
• •Fashion says 'be this.' We say 'be you.' Curated punk, goth, and indie styles that don’t follow the rules. Welcome to Tommyrot.