Tono de Marca

friendly, personal, and appreciative

Valores de Marca

• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Customer-Centricity
• •Family and Community
• •Celebration of Milestones

Mejores Prácticas

• •Always Use a Personal and Appreciative Voice: Start or end captions with "Thank you," "We loved making this for...," or similar phrases of gratitude. Always address the customer or the story behind the piece.
• •Tell the Story: Don't just post a product; share the occasion it was for (with permission). For example, "Crafting this beautiful sign for Sarah and Tom's upcoming wedding was a true joy."
• •Emphasize the "Handmade" and "Family" Aspects: Regularly use keywords like "handcrafted," "made with love," "family-run," "Aussie small business," and "made in our workshop" to reinforce your core identity.
• •Engage with Questions: Encourage community interaction by asking questions in your posts, such as "What special occasion are you planning next?" or "Which design is your favourite?"
• •Maintain a Positive and Celebratory Tone: Your products are for happy occasions. Ensure your language reflects this joy and excitement, using positive adjectives and celebratory emojis (e.g., ✨, ❤️, 🎉, 🥂) where appropriate.

Percepción Social

charming and reliable small business

Ejemplos de Copy

• •From 'Yes!' to 'I Do'. ✨ Let us help you tell your love story. Our handcrafted welcome signs are the first hello to your forever. #ToadAndCoDesigns #WeddingSignage #HandcraftedWithLove
• •Welcome to the world, little one. Keep their birth details safe forever with our personalized keepsake boxes. The perfect gift to be treasured for a lifetime. #PersonalisedGifts #BabyKeepsake #MadeInVictoria
• •Your brand deserves to stand out! Let us create custom logos and signage that make a lasting first impression. Handmade quality for your small business. #SmallBizAU #BusinessBranding #LaserCutLogo
• •Say 'thank you' for a sweet year! 🍎 Our personalized teacher gifts are the perfect way to show your appreciation for the amazing educators in your life. #TeacherGifts #EndOfTerm #ThankYouTeacher
• •From our home workshop to yours. ❤️ Every single piece we create is designed and made with love by the two of us. Thank you for supporting our family business and letting us be a small part of your big moments! #ToadAndCoDesigns #FamilyBusiness #SupportSmall