Tono de Marca

approachable, genuine, and passionate

Valores de Marca

• •Family and Personal Connection
• •Passion and Craftsmanship
• •Personalization and Customization
• •Hard Work and Dedication

Mejores Prácticas

• •Always Emphasize the "Handmade" and "Handcrafted" Aspect: This is a key differentiator. Using these terms consistently reinforces the value of craftsmanship and quality.
• •Maintain a Warm and Approachable Tone: Address customers in a friendly and genuine manner. Use "we" and "our" to foster a sense of a personal connection, reminding them of the family behind the brand.
• •Tell the Story of the Brand: Weave the narrative of the husband and wife team and their passion for their craft into product descriptions and marketing materials. This builds brand loyalty and trust.
• •Highlight the "Personalized" and "Custom" Nature of the Products: Clearly communicate the ability to create unique items for special occasions. This appeals to customers looking for meaningful and one-of-a-kind gifts.
• •Use High-Quality Visuals that Reflect the Rustic and Farmhouse Aesthetic: The words and images should work together. Ensure that the photography of the products aligns with the warm, handcrafted, and high-quality image conveyed in the copy.

Percepción Social

The social perception of TJS CUSTOM DESIGN AND DECOR is highly positive. Customer reviews frequently praise the quality and craftsmanship of the products. On a third-party retail site, the brand has a high percentage of 5-star ratings, with customers expressing satisfaction with their purchases. The Etsy shop, "TJsCustomFurniture," boasts a "Star Seller" badge with a history of 5-star reviews, on-time shipping, and quick replies to messages, all of which contribute to a perception of reliability and excellent customer service. Customers often describe the items as the "perfect" gift, particularly for occasions like baby showers.

Ejemplos de Copy

• •From our family to yours, a custom sign to welcome your little one. Handcrafted with love and care, because we know these are the moments that matter most. Create a cherished keepsake for your nursery today.
• •Celebrate their forever with a gift that's as unique as their love story. Our personalized wedding signs and decor are crafted to be treasured for a lifetime. Because the best gifts are made with passion.
• •More than just decor, it's a piece of our passion. Every item from our workshop is handcrafted with pride and attention to detail. Bring the warmth of handmade quality into your home.
• •Deck the halls with handcrafted charm. Our farmhouse-style holiday decor is made to bring a cozy and personal touch to your seasonal celebrations. Discover your new favorite tradition.
• •Meet Troy and Jessica, the husband and wife team behind TJS CUSTOM DESIGN AND DECOR. By day, we're a busy family, but our passion is creating beautiful, handcrafted decor for your home. Thank you for supporting our small business and our dream!