Tono de Marca

Minimalist, Serene, and Aspirational

Valores de Marca

• •Simplicity and Minimalism
• •Mindfulness and Well-being
• •Timelessness
• •Quality and Natural Materials

Mejores Prácticas

• •Use an Evocative, Minimalist Vocabulary: Employ words like "serene," "stillness," "curated," "essential," "timeless," and "sanctuary." Avoid jargon, complex sentences, and overly enthusiastic language.
• •Focus on Sensory Experience: Describe the feel of the linen, the texture of the ceramic, and the warmth of the wood. Connect the products to feelings of calm, comfort, and peace.
• •Let Visuals Dominate: High-quality, minimalist photography is crucial. The copy should complement the images, not overpower them. Use ample white space in all layouts to reinforce the uncluttered aesthetic.
• •Tell Subtle Stories: Instead of hard-selling features, hint at the lifestyle. Talk about the "ritual of morning coffee" or "unwinding after a long day" to place the product within a desirable context.
• •Maintain Consistency Across All Text: From product descriptions and category names to error messages and confirmation emails, every word should reflect the brand's serene and minimalist tone.

Percepción Social

Largely invisible in public online discussions, with low trust scores from scam-advising websites indicating potential unreliability or illegitimacy. The absence of a digital footprint suggests a lack of community and customer engagement, which can lead to skepticism from potential buyers.

Ejemplos de Copy

• •The art of rest, simplified. Our natural linen bedding invites calm into your bedroom. Sleep in serenity.
• •Quiet moments, beautifully held. Discover curated forms designed to bring a touch of stillness to any surface.
• •Your sanctuary awaits. Tiva Home creates space for mindful living with timeless, minimalist essentials.
• •Serve simplicity. Handcrafted from natural wood, our trays are a tribute to functional, understated beauty.
• •At Tiva, we believe your home should be a haven. We design objects that inspire tranquility and stand the test of time, helping you curate a life of intention.