Tono de Marca

Authentic, Passionate, and Vibrant

Valores de Marca

• •Artisanal Craftsmanship
• •Uniqueness and Personalization
• •Corsican Identity
• •Joy and Vibrancy
• •Authenticity

Mejores Prácticas

• •Always Tell the Story: Weave the brand's origin and the founder's passion into the copy. Phrases like "From my workshop in Corsica" or "Born from a love of glitter" reinforce the brand's authentic, personal nature.
• •Use "Treasure" Terminology: Consistently use words like "treasure," "unique," "one-of-a-kind," and "artisanal." This elevates the product beyond a simple commodity and aligns with the brand name "Tisoru."
• •Emphasize the Corsican Roots: Mention "Corsica," "Ajaccio," or the "island" to ground the brand in its celebrated location. This appeals to local pride and a tourist's desire for an authentic souvenir.
• •Speak with Passion and Joy: Use vibrant, positive, and slightly informal language. Words like "shine," "sparkle," "celebrate," and "vibrant" should be staples in the brand's vocabulary to reflect the aesthetic of the products.
• •Center the Customer's Individuality: Frame the products as a way for the customer to express their own style. Use phrases like "your unique piece," "customized for you," or "reflect your style" to make the customer the hero of the brand story.

Percepción Social

Based on its online footprint, Tisoru is perceived as a high-quality, artisanal brand with a strong local identity. The primary audience likely consists of those who appreciate handcrafted, unique items and have an affinity for Corsican culture and aesthetics. The limited number of widespread reviews suggests that the brand's fame is more concentrated, possibly relying on word-of-mouth within its community and among tourists. The brand is seen as an extension of its creator, which fosters a sense of trust and admiration for her dedication. The products are not just accessories but are viewed as "treasures" that carry an emotional and artistic value. The perception is that of a premium, boutique brand rather than a mass-market entity. The presence at local events like the Ajaccio Christmas market further solidifies its image as a cherished local business.

Ejemplos de Copy

• •(Instagram Post - Image of a glittery beach bag on the Corsican shore): "Capture the Corsican sun. Each of our bags is a hand-painted treasure, designed in our Ajaccio workshop to make your moments shine. Carry a unique piece of the island with you. #Tisoru #HandmadeInCorsica #Artisanal"
• •(Website Product Description - Customizable Jacket): "Your story, your sparkle. Our iconic jackets are more than just clothing; they are a canvas for your uniqueness. Hand-painted and personalized just for you, each piece is a one-of-a-kind creation. Let's design your dream jacket together and make you shine."
• •(Facebook Ad - Targeting users interested in handmade crafts and Corsica): "From Ajaccio, with love and glitter. ✨ Discover Tisoru, where artisanal passion meets vibrant style. Our hand-painted bags and clothing are made to celebrate your individuality. Shop the collection and find your treasure."
• •(TikTok Video Caption - Short clip showing the process of adding glitter to a clutch): "The magic is in the making. ✨ Every Tisoru piece is crafted by hand with passion and a whole lot of sparkle. Want one? #Handmade #Glitter #Artisan #Corsica #SmallBusiness"
• •(Email Newsletter Subject Line): "A Little Treasure from Corsica, Just for You." (Body): "Hello [Customer Name], at Tisoru, we believe in the beauty of the unique. Inspired by the sun and sea of Ajaccio, I personally hand-paint every item to bring a little sparkle into your life. Explore our new collection and let me create a treasure that's yours and yours alone."