Tono de Marca

Elegant, Celebratory, and Bespoke

Valores de Marca

• •Craftsmanship and Quality
• •Uniqueness and Personalization
• •Creativity
• •Celebration of Milestones

Mejores Prácticas

• •Use an Elegant Vocabulary: Consistently use words like "bespoke," "handcrafted," "enchanting," "celebration," and "unforgettable" across all platforms to reinforce the luxury brand identity.
• •Focus on the 'Why,' Not Just the 'What': Frame product descriptions around the experience and the memory being created, not just the physical features of the dress. Instead of "tulle dress," write "a dress for making magical memories."
• •Maintain a Clean and Polished Visual Identity: Ensure all photography and visual content on social media and the website align with the high-end, sophisticated aesthetic. Avoid candid or user-generated content unless it meets these high standards.
• •Personalize Communications: In customer interactions, use a respectful and personalized tone. Address customers by name and reference their specific events or design ideas to mirror the brand's bespoke value.
• •Tell the Story of Craftsmanship: Regularly share content about the design process, the quality of the materials, or the care that goes into making each dress. This narrative reinforces the core value of quality and craftsmanship that justifies the luxury positioning.

Percepción Social

The brand is perceived as a niche player in the competitive online dress market, focusing on luxury children's wear. Its Instagram profile showcases products in a highly curated, professional manner, reinforcing its luxury positioning. The target audience is likely affluent parents planning for significant events who value custom-made, high-quality garments.

Ejemplos de Copy

• •Introducing a design born from dreams. Our latest Premium Collection piece features hand-stitched lace and a silhouette crafted for unforgettable moments. Because every little detail matters when you’re making a memory. Discover the art of celebration. #TinyGlamour #LuxuryKidsFashion #CustomDress
• •Your Vision, Our Craftsmanship. Unforgettable Dresses for Life’s Most Dazzling Moments.
• •Let her walk down the aisle in a cloud of enchantment. Our 'Juliette' dress is handcrafted from layers of the softest tulle and finished with delicate, hand-sewn pearl accents. Designed for comfort and grace, this bespoke piece ensures your flower girl feels as special as the day itself. Fully customizable to match your wedding's unique palette.
• •An Occasion to Remember Starts with a Dress to Match.
• •The Perfect Dress for Your Little Star. Planning your perfect day? Don’t forget the littlest members of your wedding party. Tiny Glamour offers enchanting, custom-made flower girl dresses, uniquely tailored to your vision. Let us help you create a dazzling celebration of style. Explore our collection.