Tono de Marca

Playful, Enthusiastic, and Community-Oriented

Valores de Marca

• •Authenticity
• •Curation and Variety
• •Customer Trust and Service

Mejores Prácticas

• •Create a "Voice & Tone" Guide: Document the brand's voice—playful, enthusiastic, trustworthy. Include a list of preferred words (e.g., "cute," "collect," "discover," "authentic," "joy") and a small, curated set of on-brand emojis (✨,💖,🎉,👇).
• •Focus on the "Collector's Journey": Frame copy around the emotional experience of collecting—the thrill of the hunt ("the chase"), the joy of unboxing, and the pride of owning a complete set.
• •Engage the Community with Questions: In social media captions, always encourage interaction by asking questions related to the hobby. Examples: "Which character is your favorite?", "What did you unbox?", "ISO [In Search Of] or for trade?" This reflects the community-oriented value.
• •Maintain Transparency and Trust in All Copy: Continuously reinforce the "100% authentic" guarantee in product descriptions, ads, and FAQs. When issues arise (like shipping delays), communicate them clearly and with a helpful tone, just as seen in the "Canada Post Labour Disruption" notice.
• •Write Product Descriptions That Tell a Story: Instead of just listing features, infuse descriptions with the personality of the characters or the theme of the collection. Use evocative and playful language to make the product feel more special than just a piece of vinyl.

Percepción Social

A Trusted and Legitimate Niche Retailer

Ejemplos de Copy

• •✨ JUST LANDED! ✨ The new CRYBABY Wild but Cutie Series has arrived at Tiny Boxes! 🍼💖 Which one are you hoping to unbox? Let us know in the comments! 👇 Get yours before they’re gone! #TinyBoxesCA #Crybaby #PopMart #BlindBox #DesignerToys #NewArrival
• •The Magic of the Unbox. ✨ Your next favorite collectible is waiting inside. Discover the joy of the chase with our latest blind box collections!
• •Your Weekly Dose of Cute is Here! Hi [Customer Name], ready for a little excitement? We've just restocked the fan-favorite LuLu the Piggy Animal Party series! 🐷🎉 Plus, check out our new arrivals from SMISKI and find your next treasure. Happy collecting!
• •Headline: Canada's Home for Authentic Pop Mart. Body: Stop searching and start collecting! Tiny Boxes is your trusted Canadian source for 100% authentic Pop Mart, Labubu, and more. 🎉 Enjoy fast shipping and discover the thrill of unboxing your next favorite character. Shop now!
• •Get ready for a sweet surprise! The MONSTERS are back and more delicious than ever in the Exciting Macaron series. Each blind box contains one plush pendant, perfect for adding a touch of monstrously cute style to your bag or keys. Will you find the elusive secret chase? There's only one way to find out!