Tono de Marca

Exclusive and Passionate

Valores de Marca

• •Authenticity
• •Legacy
• •Exclusivity
• •Quality

Mejores Prácticas

• •Emphasize "Official" and "Authentic": These words are the cornerstone of the brand's value proposition. They should be used strategically in product descriptions, headlines, and marketing materials to constantly reinforce trust and exclusivity.
• •Use Collector's Terminology: Employ words like "collectible," "edition," "curated," "heritage," "legacy," and "authentic reproduction." This language resonates with the target audience and validates their passion.
• •Maintain a Respectful, Authoritative Tone: The copy should be confident and knowledgeable, not casual or overly salesy. It should speak as one fan to another, but with the authority of an official source. Avoid slang and overly informal language.
• •Tell the Story Behind the Product: For key items, especially high-end collectibles, the copy should go beyond specifications. Briefly mention the scene, the adventure, or the significance of the item within the Tintin universe to evoke nostalgia and emotional connection.
• •Focus on "We" and "You" to Build Community: While the brand is exclusive, the tone can still be inclusive of its target audience. Using phrases like "For fellow fans like you" or "We are proud to bring you" creates a sense of a shared community of enthusiasts, with the shop as its trusted hub.

Percepción Social

A Hidden Gem for the Dedicated Fan

Ejemplos de Copy

• •The adventure continues. We are honored to present the latest arrival from Moulinsart: the [Product Name] resin figurine. Crafted with meticulous detail and unwavering respect for Hergé's art, this is more than a collectible; it is a piece of history. As the official home of Tintin in Indonesia, we invite you to secure yours.
• •Your Official Indonesian Portal to the World of Tintin. Authentic, authorized, and curated for the true enthusiast. Explore the complete collection from Moulinsart, right here.
• •Return to where it all began. This edition of *[Comic Title]* is a faithful reproduction of Hergé's timeless masterpiece. Feel the thrill of the adventure just as it was intended. A cornerstone for any serious collection and the perfect entry point for a new generation of fans.
• •TINTIN SHOP INDONESIA was born from a passion for adventure and a deep admiration for Hergé's legacy. We are not just retailers; we are custodians, proudly serving as the only official representative of Moulinsart in Indonesia, ensuring every fan has access to authentic, high-quality treasures.
• •An Exclusive Arrival for Our Fellow Adventurers