Tono de Marca

Personable & Relatable, Community-Focused, Encouraging & Positive, Playful & Fun

Valores de Marca

• •Authenticity
• •Affordability
• •Comfort & Confidence
• •Inclusivity
• •Community

Mejores Prácticas

• •Write as Christine: Always adopt a first-person narrative ("I," "my," "me"). This maintains the personal, owner-led feel of the brand. Share small, relatable anecdotes where appropriate.
• •Prioritize Comfort and Confidence: In every product description and post, connect the clothing back to the core feelings of being "comfortable" and "confident." Use these exact words often.
• •Foster Interaction with Questions: End social media posts with open-ended questions to encourage comments and build community engagement. Make customers feel like they are part of the conversation.
• •Use a Warm and Casual Tone: Incorporate friendly language, exclamation points, and emojis to keep the tone light, approachable, and fun. Avoid overly formal or corporate language.
• •Highlight the "Handpicked" Aspect: Regularly remind customers that the styles are personally selected. This reinforces the brand's values of authenticity and curation, setting it apart from larger, impersonal retailers.

Percepción Social

The brand is perceived as a friendly, owner-driven community rather than a faceless retail corporation. Customers likely feel a personal connection to Christine, viewing her as a trusted friend and stylist. This strong community bond creates loyalty and a sense of belonging. The interactive nature of the social media presence makes customers feel seen and valued, transforming them from passive buyers into active community members. The overall perception is that of a reliable source for affordable, comfortable, and cute clothing curated by someone who understands the customer's lifestyle.

Ejemplos de Copy

• •Okay, you HAVE to feel this one! 🍂 Just unpacked this dreamy sweater and I'm already planning to live in it all weekend. It’s that perfect mix of cute and cozy that makes you feel instantly put-together. I handpicked this one because feeling confident should always be this comfortable! Check it out in our ‘Just In’ section. #tiniraeboutique #cozystyle #fallfashion
• •Hey, lovely ladies! ✨ Quick question for my favorite people: what styles are you hoping to see more of for the holidays? Sequins and sparkle, or cozy knits for family gatherings? Drop a comment below! P.S. Keep an eye out for a special group-only discount coming this Friday! 😉
• •A Little Treat From Me to You 💕 Your Next Favorite Outfit is on Sale!
• •The dress you'll make memories in! This flowy, fun, and oh-so-flattering dress is perfect for everything from brunch with the girls to that special date night. The fabric is light and comfortable, so you can look amazing without even trying. Pair it with sandals for a casual vibe or dress it up with heels. You'll feel as good as you look, I promise!
• •Cute, Comfy & Affordable Styles, Handpicked by Me for You. Welcome!