Tono de Marca

Nostalgic, Stylish, Authentic, Enthusiast-Focused, Appreciative, Playful (in collaborations), Quality-Conscious, Value-Driven

Valores de Marca

• •Heritage
• •Innovation (within its context)
• •Style & Design
• •Accessibility & Inclusivity
• •Collaboration & Community

Mejores Prácticas

• •Embrace Heritage Storytelling: Consistently weave in references to Timex's rich history and iconic models. Use phrases that evoke nostalgia while highlighting timeless appeal.
• •Highlight Exclusivity and Craftsmanship (for Japan-specific models): Emphasize what makes the TIMEX JAPAN models unique – whether it's a design detail, a collaboration, or a colorway specific to the Japanese market.
• •Maintain a Balance of Classic and Contemporary Language: Use language that respects the brand's history but also feels fresh and relevant to a modern, style-conscious audience. Avoid overly trendy slang but don't be afraid to sound current.
• •Focus on Authenticity and Quality: Reinforce the idea of genuine design and reliable Timex quality. Use descriptive language that speaks to the materials and craftsmanship, even for affordable pieces.
• •Adapt Tone for Collaborations While Staying True to Core Values: When promoting collaborations, adopt a tone that reflects the partner brand but ensure it still aligns with TIMEX JAPAN’s core values of heritage, style, and authenticity. The collaborative voice should complement, not overshadow, the Timex identity.

Percepción Social

Highly Regarded by Enthusiasts, Cool & Fashionable, Nostalgic Appeal, Good Value & Reliable, Distinct from Global Timex

Ejemplos de Copy

• •Headline: Back to the Future. Built for Today. The [Watch Model Name] returns. Body: We reached into our archives and brought back a legend. The TIMEX JAPAN exclusive [Watch Model Name] features the soul of the original, updated for the modern wrist. Timeless design, enduring style. Discover yours.
• •Headline: Heritage Reimagined. The Q TIMEX [Specific Model] – Japan Edition. Body: An icon reborn. The Q TIMEX [Specific Model] captures the spirit of the 70s with authentic details and a contemporary edge, exclusive to TIMEX JAPAN. It’s not just a watch; it’s a piece of history.
• •Headline: Style That Tells Your Story. [Collaboration Name] x TIMEX JAPAN. Body: Two visions, one timepiece. Our latest collaboration with [Collaborator Name] blends [Collaborator's Style Element, e.g., "minimalist design," "bold graphics"] with classic Timex reliability. A unique expression, exclusively from TIMEX JAPAN.
• •Headline: The Original. Still the Best. The TIMEX JAPAN Ironman® OG. Body: Decades of grit, refined for today. The Ironman® OG is a testament to enduring performance and iconic design. Experience the legend, curated by TIMEX JAPAN. Built to last, styled to inspire.
• •Headline: Everyday Classic. Uniquely Japanese. The TIMEX Camper Collection. Body: Simple. Versatile. Authentic. The TIMEX Camper, a beloved icon, gets a fresh perspective in our Japan-exclusive collection. Discover subtle details and colorways inspired by Tokyo style. Your perfect everyday companion.