Tono de Marca

aspirational, evocative, philosophical, poetic, empowering, mysterious, and introspective

Valores de Marca

• •Nostalgia and Memory
• •Meaningful Luxury
• •Individuality and Self-Expression
• •Authenticity and Quality
• •Ethical Practices

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Always start with the feeling or the story. Use evocative language about nostalgia, ambition, or mystery. Then, follow up with the concrete details—the notes of the fragrance, its concentration, and its ethical production.
• •Use the Language of Time and Journeys: Consistently integrate words like 'journey,' 'moment,' 'era,' 'memory,' 'future,' 'past,' and 'timeless' into your copy. This reinforces the core brand concept.
• •Ask Philosophical Questions: Engage your audience by posing introspective questions in your copy. 'What if a fragrance could carry you across decades?' or 'What does your era smell like?' This elevates the conversation beyond just the product.
• •Emphasize 'Quiet Luxury': Avoid loud, sales-y language. Use a confident, understated tone. Phrases like 'soulful, intentional' and 'felt, not flaunted' should guide the copy's attitude.
• •Maintain a Consistent Narrative Across All Touchpoints: From the product descriptions to the FAQ page, every piece of text should feel like it's part of the same story. The narrative of bottling moments and creating timeless scents should be evident everywhere.

Percepción Social

A blank slate, shaped by the brand's website. Perceived as a niche, undiscovered, intriguing but unverified brand due to lack of social proof and community.

Ejemplos de Copy

• •That fleeting feeling you've been here before. A scent that blurs the line between memory and a dream. Déjà Vu isn't just a fragrance; it's a question. Have we met before? #TimeTravelerPerfumes #ScentOfMemory
• •Your story isn't written in ink. It's lived in moments and remembered in scent. Explore the collection and find the fragrance that tells your tale. #WearYourJourney
• •A singular moment can define a lifetime. This is the scent of that moment. A bold fusion of [insert key notes] that captures the gravity of purpose and the quiet confidence of a man who walks his own path. Singularity: Your era starts now.
• •Subject: Where will your scent take you? At Time Traveler, we believe fragrance is a portal. It carries you to a cherished memory, a forgotten dream, or a future you're just beginning to imagine. Each bottle is a journey waiting to unfold. Begin yours today and discover a scent that feels like coming home.
• •Don't just exist in time. Own it. Our fragrances are crafted for the moments that matter—the milestones, the breakthroughs, and the quiet minutes of reflection. Time Traveler Perfumes. The scent of a life lived with intention.