Tono de Marca

Knowledgeable & Authoritative, Passionate & Enthusiastic, Community-Oriented, Trustworthy & Authentic, Approachable & Helpful, Slightly Adventurous & Aspirational

Valores de Marca

• •Heritage & Legacy
• •Quality & Performance
• •Expertise & Knowledge
• •Community & Connection
• •Innovation
• •Sustainability (emerging)
• •Inclusivity

Mejores Prácticas

• •Emphasize Heritage and Expertise: Always weave in Tiki Surf's long history (since 1963/1967) and their deep knowledge of surfing and surf products. Use phrases like "Decades of experience," "UK's original," "Expertly crafted."
• •Speak with Passion and Authenticity: Let the genuine love for surfing shine through. Use vivid language that evokes the feeling of being in the water. Share real stories and insights.
• •Be Approachable and Supportive: While authoritative, ensure the tone remains welcoming and helpful, especially for beginners. Offer guidance and make customers feel part of the Tiki community.
• •Highlight Quality and Performance: Focus on the tangible benefits of Tiki products – durability, comfort, and how they enhance the surfing experience. Mention specific features and the rigorous testing they undergo.
• •Integrate Community and Sustainability: Regularly mention team riders, local events, and environmental initiatives. This reinforces the brand's values and connection to the wider surfing world and a responsible ethos.

Percepción Social

Respected & Established, Knowledgeable & Expert Source, Quality Provider, Community Focused, Generally Positive Customer Service, Broad Appeal

Ejemplos de Copy

• •Headline: Since 1963: Riding Waves, Crafting Legends. Body: Europe's longest-standing surf company, Tiki Surf, was born from a passion for the ocean. We've spent over 50 years innovating boards and wetsuits that deliver unmatched performance and durability, right here in the UK. Trust the original. Trust Tiki.
• •Headline: Your Next Wave Awaits. Gear Up with Experts. Body: Whether you're catching your first ripple or charging big swells, our team at Tiki Surf offers decades of experience to help you find the perfect board and wetsuit. We live and breathe surfing, and we're here to share that passion and knowledge with you.
• •Headline: Tested by the Ocean. Approved by Cotty. Built for You. Body: Our Tiki wetsuits aren't just designed; they're forged in the demanding conditions of the North Atlantic by big wave rider Andrew Cotton. Experience the difference that dedication to quality, innovation, and real-world testing makes.
• •Headline: More Than a Shop. We're the UK Surf Community. Body: Join the Tiki family! From sponsoring local talent to supporting beach clean-ups and sharing the stoke online, we're committed to the waves and the people who ride them. Discover our latest gear and connect with fellow surfers.
• •Headline: Ride Better, Worry Less. Quality Surf Gear That Lasts. Body: Investing in Tiki Surf means investing in countless waves, lasting comfort, and enduring performance. We meticulously craft our own gear and curate the best from global surf brands, so you can focus on what truly matters – the ride. Plus, explore our new wetsuit recycling initiative!