Tono de Marca

Passionate, Authentic, and Story-driven, with a touch of Neapolitan Mystique; confident, slightly informal, and culturally rooted, avoiding transactional language.

Valores de Marca

• •Artisanal Craftsmanship
• •Authentic Neapolitan Heritage
• •Superior Quality
• •Cultural Superstition and Ritual
• •Elegance for Special Occasions

Mejores Prácticas

• •Always Weave in the 'Talisman' Narrative: Consistently refer to the tie's ritualistic or protective qualities using words like 'talisman,' 'charm,' 'ritual,' 'fortune,' and 'superstition' to reinforce its unique value proposition.
• •Emphasize 'Made in Naples,' Not Just 'Made in Italy': Differentiate the brand by anchoring it in its specific, authentic Neapolitan heritage, using terms like 'Partenopean' and 'Neapolitan'.
• •Speak Directly to the Reader: Use a conversational and confident tone, incorporating rhetorical questions and inclusive phrases to foster a direct and personal connection with the audience.
• •Tell Stories, Don't Just List Features: Transform product descriptions into narratives, connecting patterns and tie names to a larger, culturally rich story, rather than just stating material facts.
• •Maintain Visual and Textual Consistency: Ensure that social media captions and all textual content align with the passionate, mystical, and storytelling flair present in the website's sophisticated visual imagery, bridging any gap between direct social media posts and narrative-driven web content.

Percepción Social

Currently shaped by the brand's self-projected image as a high-end, niche artisan brand; positive but limited audience engagement; customers are attracted to its well-defined aesthetic and promise of quality, but it lacks broad public recognition or significant user-generated content.

Ejemplos de Copy

• •More Than Silk. It's a Talisman. In Naples, we don't believe in chance. We believe in charm. The 'Grotta Azzurra' tie is not just hand-stitched from pure Italian silk; it is crafted to be your personal talisman for the moments that matter. Wear it and make your own luck. #TieTiè #MadeInNaples #Talisman
• •The Final Act of a Masterpiece. They say a tie knot is the final act of an artwork. 'La 10' demands a perfect knot. Crafted from 100% pure Como silk, its pattern tells a Neapolitan story of flair and confidence. This is not an accessory for the timid. It is a statement for the bold, a lucky charm for your most important stage. Are you ready to wear it?
• •Don't Just Dress for the Occasion. Arm Yourself. A special occasion is a battle of wits, charm, and confidence. Your tie is your chosen weapon. A TieTiè is more than that—it's a piece of Neapolitan soul, a talisman handcrafted to bring you fortune. Discover our new collection, where every thread is a promise of authentic Italian elegance.
• •Think a Tie is Just a Piece of Fabric? Think Again. TieTiè is a ritual. A force that accompanies you. Handcrafted in Naples from pure Italian silk, each tie carries a story of classic Parthenopean style and a touch of superstition. Get the edge you've been looking for. Free shipping on all orders.
• •We Don't Sell Ties. We Share a Belief. We believe that in a city like Naples, where superstition is part of the air you breathe, an object can have power. A TieTiè tie is our belief made manifest: a handcrafted piece of pure Italian silk designed not just to make you look serious, but to make you feel invincible. It's the Neapolitan way.