Tono de Marca

Authentic & Passionate, Educational & Storytelling, Ethical & Conscious, Nurturing & Luxurious, Respectful & Appreciative

Valores de Marca

• •Natural & Organic Ingredients
• •Sustainability & Environmental Responsibility
• •Ethical Sourcing & Fair Trade
• •Cultural Preservation (Mayan Wisdom)
• •Community & Social Impact
• •Transparency
• •Quality & Efficacy
• •Holistic Wellbeing

Mejores Prácticas

• •Embrace Storytelling: Share the narratives behind your ingredients, the founder's journey, the Mayan traditions, and the impact on local communities. This builds authenticity and connection.
• •Highlight Sensory Details & Natural Origins: Use descriptive language that evokes the scents, textures, and natural beauty of Guatemala and the ingredients. Emphasize the 'earthy,' 'volcanic,' and 'botanical' aspects.
• •Weave in Values Consistently: Subtly and overtly mention commitments to sustainability, ethical sourcing, natural ingredients, and Mayan heritage in product descriptions, social media posts, and blog content.
• •Maintain a Respectful and Appreciative Voice: Always speak about Mayan culture, local farmers, and the environment with genuine reverence. Avoid appropriation and focus on collaboration and preservation.
• •Educate with Passion: Share knowledge about the benefits of specific ingredients and traditional practices in an engaging and informative way, showcasing the brand's expertise and passion for holistic wellbeing.

Percepción Social

Positive & Trusted, Ethical & Admirable, Authentic & Culturally Rich, Founder-Driven, Advocate for Clean Beauty

Ejemplos de Copy

• •Headline: "Unlock Ancient Mayan Beauty Secrets. Nourish Your Skin, Honor the Earth." Body: "At Tierra & Lava, we journey back in time to bring you skincare that's as pure as the volcanic lands of Guatemala. Each handcrafted product is a tribute to Mayan wisdom and the potent botanicals our ancestors revered. Feel the difference of genuinely green, ethically sourced ingredients."
• •Headline: "More Than Skincare. It's a Ritual. It's a Connection." Body: "Transform your daily routine into a moment of conscious self-care. Our small-batch creations, infused with the vibrant spirit of Central America, invite you to connect with nature and the ancient traditions that inspire us. Discover the story in every bottle."
• •Headline: "From Our Guatemalan Garden to Your Glow." Body: "We believe in the power of the earth. That's why we grow many of our own ingredients and partner with local farmers who share our passion for organic, sustainable practices. Experience skincare that’s handcrafted with love, respect, and the rich bounty of Guatemala."
• •Headline: "Conscious Beauty That Cares Deeply." Body: "Tierra & Lava is built on a foundation of Green Principles and a deep respect for our planet and its people. From zero-waste initiatives to empowering our local community, every choice we make is a step towards a more beautiful and sustainable world. Join us."
• •Headline: "Meet Don Max. The Guardian of Sacred Mayan Black Salt." Body: "For generations, Don Max's family has practiced the sacred tradition of extracting volcanic black salt in the Guatemalan highlands. By paying fair prices, we help preserve this ancient wisdom and bring its therapeutic benefits to your skin. This is skincare with a soul."