Tono de Marca

Empowering, friendly, professional, warm, approachable, and encouraging.

Valores de Marca

• •Confidence
• •Quality
• •Customization

Mejores Prácticas

• •Lead with Confidence: Frame all messaging around the end benefit: how the client will feel. Use empowering words like "unstoppable," "radiant," "confident," and "elevate."
• •Speak Like a Friend: Keep the language warm, approachable, and encouraging. Use "you" and "we" to create a direct, personal connection. Refer to the service as a "transformation" or an "experience" rather than just an appointment.
• •Highlight Customization: Always remind the audience that services are not one-size-fits-all. Use phrases like "tailored to you," "customized for your lifestyle," and "your perfect lashes" to reinforce this value.
• •Showcase Your People: Feature your technicians and their personalities in social media content. Client reviews consistently praise the friendly staff, which is a major selling point and builds trust.
• •Let Clients Tell the Story: Prioritize user-generated content and testimonials. Sharing real client experiences and their positive feedback is the most authentic way to communicate your brand's values and the quality of your work.

Percepción Social

Highly positive, community-focused, trustworthy, skilled, welcoming, and dedicated to client confidence and care.

Ejemplos de Copy

• •Confidence looks good on you. ✨ We're not just in the business of lashes; we're in the business of you feeling unstoppable. This stunning volume set was customized to perfectly match her vibe and lifestyle. Ready for your own boost? Book your transformation via the link in our bio!
• •Simplify your morning routine and elevate your natural beauty! At Tidal Lash in Fort Worth, we create custom lash extensions that fit *you*. From natural classics to dramatic volume, find the style that makes you feel incredible. New client? Let's chat! Book a free consultation today and discover your perfect lashes.
• •Your Daily Dose of Confidence. Expertly applied, beautifully customized lash extensions that elevate your look and simplify your life. Welcome to Tidal Lash—you belong here.
• •Feeling beautiful is just an appointment away, [Client Name]! Hey [Client Name]! It's been a little while, and we've missed seeing you at the studio. Ready to get that unstoppable feeling back? Your perfect lashes are waiting for you.
• •From our chair to unstoppable. That's the Tidal Lash promise. 😉 #LashExtensions #DFWBeauty #ConfidenceBoost #TidalLash