Tono de Marca

professional, quality-focused, and traditional

Valores de Marca

• •Quality Craftsmanship: A core value is offering high-quality, durable chess products, often handmade, as an alternative to mass-produced items.
• •Customer Satisfaction: The brand aims to provide excellent customer service and make the purchasing process easy and pleasant. One customer testimonial highlights great customer service and product quality.
• •Passion for Chess: The origin story mentions the difficulty of finding high-quality chess products as the motivation for starting the business, indicating a genuine passion for the game.
• •Accessibility: They strive to make quality chess products easily available to a wide range of players, from beginners to professionals, across the Nordic region.
• •Elegance and Timelessness: The brand promotes their chess sets as investments that add elegance to every game.

Mejores Prácticas

• •Develop a Brand Style Guide: Clearly define the brand's voice, tone, and preferred terminology. Include examples of 'do's and don'ts' for writing copy.
• •Focus on Quality and Craftsmanship: Consistently highlight the superior materials, artisanal techniques, and durability of the products. Use descriptive language that evokes elegance and tradition.
• •Maintain a Professional and Respectful Voice: Address the audience as intelligent chess enthusiasts who appreciate quality. Avoid overly casual slang or humor that might detract from the premium feel.
• •Emphasize the 'Investment' Aspect: Position the products not just as purchases, but as long-term investments in a passion and a beautiful object.
• •Ensure Consistency Across All Touchpoints: Whether it's website copy, product descriptions, email communication, or any future marketing materials, the tone should remain uniform to build a strong, recognizable brand identity.

Percepción Social

Customers who have interacted with them seem to appreciate the product quality and customer service. The brand is likely perceived as a niche, specialized retailer focused on serious chess players or those seeking high-quality, artisanal chess sets. ScamAdviser indicates the website is likely legitimate and safe to use, which contributes positively to its perception, although low visitor numbers and lack of widespread reviews are noted as potential drawbacks.

Ejemplos de Copy

• •Headline: Elevate Your Game: Discover Handcrafted Chess Sets for the Discerning Player. Body: At Tiberian Chess, we believe a chess set is more than just a game; it's an heirloom. Explore our collection of artisan-crafted boards and pieces, designed for lasting beauty and an exceptional playing experience.
• •Headline: Invest in Tradition. Invest in Quality. Invest in Tiberian Chess. Body: Move beyond the ordinary. Our chess sets are meticulously crafted from the finest woods, offering unparalleled quality for serious players and collectors alike. Find your perfect set today.
• •Headline: The Art of Chess, Perfected. Body: Each Tiberian chess piece is a testament to skilled artisanship. Experience the difference that handcrafted quality makes to your every move.
• •Headline: More Than a Game. It's a Legacy. Body: Tiberian Chess offers timeless, tournament-quality chess sets designed to be cherished for generations. Discover the enduring elegance of our collection.
• •Headline: Precision. Craftsmanship. Passion. Your Next Move Starts Here. Body: From classic Staunton to unique decorative sets, Tiberian Chess provides the finest tools for dedicated chess enthusiasts. Explore our range and find the perfect board to match your ambition.