Tono de Marca

Relaxed, Community-Focused, and Nature-Centric

Valores de Marca

• •Appreciation for Nature
• •Community & Accessibility
• •Recreation for All Skill Levels
• •Quality & Maintenance

Mejores Prácticas

• •Emphasize "Escape" over "Compete": Use language that highlights relaxation, nature, and enjoyment. Words like "serene," "peaceful," "picturesque," and "unwind" should be staples. Avoid overly aggressive or competitive language.
• •Lean into the Local Landscape: Always connect the brand to its unique location. Mention "Georgian Bay," "cottage country," and the natural surroundings in descriptions. This is a key differentiator.
• •Speak Inclusively: Write for "golfers of all skill levels." Ensure the copy feels welcoming to beginners, families, and casual players, not just seasoned experts. Use phrases like "everyone is welcome" and "friendly atmosphere."
• •Be Authentic and Direct: The current website copy is straightforward and honest. Maintain this simple, direct approach. Avoid corporate jargon or overly polished marketing speak, which would clash with the "laid-back" brand identity.
• •Cultivate a Community Voice: When and if social media is adopted, the tone should be conversational and engaging. Ask questions, share photos from members (with permission), and celebrate the local community to build on the existing foundation.

Percepción Social

The public perception of Thunder Highlands Golf is split and somewhat underdeveloped due to its limited online presence. Intended Perception (via Website): The brand wants to be seen as a serene, friendly, and beautiful recreational golf escape for players of all abilities. It is a welcoming club focused on the enjoyment of the sport in a natural setting. Actual Perception (via News/Mentions): Outside of its own website, the narrative is dominated by the 2022 development controversy. It is perceived as a private, informal course for a specific local community, with influential owners who sought significant expansion. This creates a potential perception of being more exclusive and private than the website's tone suggests. The lack of reviews or social engagement means there is little public voice to counter this narrative or build on the brand's intended friendly image.

Ejemplos de Copy

• •Escape to Georgian Bay. Your Laid-Back Golfing Getaway Awaits. Nestled in beautiful cottage country, Thunder Highlands offers a serene 5-hole course for members, guests, and nature enthusiasts of all skill levels.
• •Unwind on the course this weekend. Tee times now available at Thunder Highlands.
• •Find Your Swing. Find Your Peace. At Thunder Highlands, we believe golf should be relaxing. Our exceptionally maintained 5-hole course on the shores of Georgian Bay offers a welcoming atmosphere for everyone. Forget the crowds. Embrace the calm. Visit us at thunder-highlands.ca to learn more.
• •Some things are better without the noise. Our picturesque 5-hole course is the perfect place to connect with nature and enjoy a laid-back round of golf. #ThunderHighlands #GeorgianBayGolf #CottageCountry #RelaxAndGolf
• •Become Part of Our Community. Discover Membership Benefits.