Tono de Marca

passionate, authentic, and aspirational

Valores de Marca

• •Individuality and Personal Expression
• •Passion for the Ride
• •Quality and Craftsmanship
• •Community
• •Fusion of Style and Safety

Mejores Prácticas

• •Speak from a Place of Passion: Always write as an enthusiast speaking to another enthusiast. Use "we" and "you" to create a sense of shared community. The founder's story is a key asset; leverage this personal, authentic voice.
• •Emphasize Individuality and Storytelling: Frame products not just by their features, but by how they help the rider express their personal style and be a part of their unique journey.
• •Balance Style with Substance: While the aesthetic is key, don't forget the functional aspects of the gear. Highlight quality materials, safety certifications, and craftsmanship to build trust and justify the price point.
• •Use Evocative and Sensory Language: Words like "roaring engines," "wind rushing past," and "open road" create an emotional connection and sell the experience, not just the product.
• •Maintain a Consistent Niche Focus: All content, from product descriptions to blog posts, should circle back to the core identity: the cafe racer lifestyle. This reinforces the brand's authority and specialized positioning.

Percepción Social

Positive among its target audience of cafe racer enthusiasts, seen as a genuine, dedicated, and specialized brand that fosters loyalty by focusing on lifestyle, personal expression, and quality.

Ejemplos de Copy

• •More than a jacket, it's a second skin. Forged for the ride, styled for the individual. This is your story. Wear it well.
• •Vintage soul, modern defense. We believe your helmet should be as unique as your build. Ride with character, ride with confidence.
• •Your bike is a statement. Your gear should be too. ThrottleBeast: Curated for the builders, the dreamers, the riders. This is the cafe racer way of life.
• •It's the details that define the build. From handcrafted tool rolls to vintage-inspired keychains, find the finishing touches that make your ride truly yours.
• •Gifts for the one who lives on two wheels. Find something that speaks to their passion for the open road and the art of the machine. Give the gift of the ride.