Tono de Marca

direct, accessible, and value-oriented

Valores de Marca

• •Accessibility
• •Variety
• •Customer-Centricity
• •Simplicity

Mejores Prácticas

• •Lead with Value: Always frame messaging around what the customer gains, whether it's a great price, a versatile piece of clothing, or a simple shopping experience.
• •Keep it Clear and Concise: Avoid overly technical fashion terms or flowery language. Use simple, direct, and energetic words that get straight to the point.
• •Maintain a Consistent Voice Across Platforms: Should the brand develop a social media presence, the tone should mirror the direct and value-oriented language of the website. The voice should be friendly and approachable.
• •Highlight Practical Benefits: Focus on the versatility and real-world use of the clothing. For instance, talk about how an outfit can transition from day to night or how comfortable a fabric is.
• •Use Action-Oriented Language: Encourage immediate engagement with strong calls-to-action like "Shop Now," "Get the Look," and "Explore New Arrivals." This aligns with the transactional nature of the brand's current online presence.

Percepción Social

The general perception of Three.Ten is moderately positive. Customers are motivated by value and price, rating the brand favorably on "Good Value" and "Price & Quality." Shipping and customer service also receive positive ratings. Due to a limited social media presence, the brand is perceived more as a transactional e-commerce site rather than a lifestyle brand with significant community engagement.

Ejemplos de Copy

• •Your new favorite outfit is here. Fresh styles, same great value. Shop the latest drops before they're gone.
• •Effortless style, unlocked. Our Perfect Fit Set is designed for all-day comfort and all-night looks. Get yours for just $45.
• •Treat yourself (and your wallet). The sale you’ve been waiting for is on now. Up to 50% off select styles. Don't miss out.
• •Lounge in style. Meet your go-to for cozy days and chill nights. This super-soft set is all about comfort without compromising on style. Perfect for running errands or your next movie marathon.
• •Inside: New Looks You'll Love + Free Shipping!